Poland's Modivo to launch new off-price store concept
20/05/2026 13:54
May 20 (Reuters) - Polish fashion retailer Modivo MDVP.WA plans to launch a new store format aimed at smaller towns, dubbed "Shockprice", CEO Dariusz Milek said during an earnings presentation on Wednesday, as the company shifts its focus toward the off-price model. The store will offer lesser-known brands at lower prices in retail parks, targeting more price-sensitive customers than HalfPrice, its existing off-price chain, which is built around better-known brands and higher price points, he said. (Reporting by Rafal Nowak in Gdansk; Editing by Matt Scuffham) ((RafalWojciech.Nowak@thomsonreuters.com; +48 58 769 66 63;))
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