Director/PDMR Shareholding
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
5 October 2026
Moonpig Group plc was notified by Andy MacKinnon, an Executive Director, of the following transactions on 1 October 2026.
LTIP vesting - one off award
The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS was just above Threshold and the TSR condition was between Threshold and Maximum and therefore 51.38% of the award vested. As a result of the vesting of the award, the following transaction took place:
Director
LTIP shares vesting
Dividend equivalent shares
Total shares awarded for nil consideration
Shares sold to cover income tax and NI liabilities and dealing costs
Sale price per share
Andy MacKinnon
241,782
3,943
245,725
116,072
£2.71869
LTIP vesting - top-up award
The performance period for the LTIP awards that were granted on 19 September 2023 ended on 30 April 2026. The Adjusted pre-tax EPS and the TSR conditions were met and therefore 100% of the award vested. As a result of the vesting of the award, the following transaction took place:
Director
LTIP shares vesting
Dividend equivalent shares
Total shares awarded for nil consideration
Shares sold to cover income tax and NI liabilities and dealing costs
Sale price per share
Andy MacKinnon
119,928
1,955
121,883
57,573
£2.71869
All the above awards were satisfied through the transfer of shares from an Employee Benefit Trust (EBT). The balance of shares under each vested award not sold to cover income tax, NI and dealing costs were transferred to the Executive Director from the EBT. Shares from the LTIP awards are subject to a two-year post-vesting holding period.
The Executive Directors' shareholdings following these transactions are set out below:
Director
Number of shares held
% of salary represented by shareholding
Shareholding requirement of 300% salary met?
Catherine Faiers
124,215
58%
No
Andy MacKinnon
1,552,759
986%
Yes
Following the transactions the EBT holds 357,419 shares in the Company, representing 0.12% of the issued share capital as at the date of this announcement.
The relevant notifications set out below is provided in accordance with the requirements of Article 19 of the EU Market Abuse Regulation.
Moonpig Group plc
NOTIFICATION OF TRANSACTIONS OF
PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES
1
Details of the person discharging managerial responsibilities / person closely associated
a)
Name
Andy MacKinnon
2
Reason for the notification
a)
Position/status
Executive Director/PDMR
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)
Name
Moonpig Group plc
b)
LEI
213800VAYO5KCAXZHK83
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Ordinary Shares of £0.10 each
Identification code
ISIN: GB00BMT9K014
b)
Nature of the transaction
(1) Transfer of shares from EBT to satisfy one-off LTIP award
(2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under one-off LTIP award
(3) Transfer of shares from EBT to satisfy top-up LTIP award
(4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under top-up LTIP award
c)
Price(s) and volume(s)
Price(s)
Volume(s)
£2.71869
245,725
£2.71869
116,072
£2.71869
121,883
£2.71869
57,573
d)
Aggregated information
N/A
- Aggregated volume
N/A
- Price
N/A
e)
Date of the transaction
1 October 2026
f)
Place of the transaction
(1) and (3) Outside of a trading venue
(2) and (4) XLON
Jayne Powell
Company Secretary