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REG-Moonpig Group Plc: Director/PDMR Shareholding

Moonpig Group plc

 

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

 

8 July 2025

 

Moonpig Group plc was notified by the two Executive Directors of the following
transactions on 7 July 2025.

 

DSBP vesting

The Deferred Share Bonus Awards granted on 5 July 2022 in respect of the
deferred element (33% of the FY22 bonus) reached the end of the 3 year holding
period on 5 July 2025. As a result of the vesting of those awards, the
following transactions took place:

 

 Director          DSBP award  Dividend equivalent shares  Total shares awarded for nil consideration  Shares sold to cover income tax and NI liabilities and dealing costs  Sale price per share  
 Nickyl Raithatha  121,920     548                         122,468                                     57,850                                                                £2.15104              
 Andy MacKinnon    78,827      354                         79,181                                      37,403                                                                £2.15104              

 

LTIP award

The performance period for the LTIP awards that were granted on 5 July 2022
ended on 30 April 2025. The Adjusted pre-tax EPS condition was not met,
however the threshold TSR target was met and therefore 13.9% of the awards
have vested. As a result of the vesting of those awards, the following
transactions took place:

 

 Director          LTIP shares vesting  Dividend equivalent shares  Total shares awarded for nil consideration  Shares sold to cover income tax and NI liabilities and dealing costs  Sale price per share  
 Nickyl Raithatha  63,436               285                         63,721                                      30,100                                                                £2.15104              
 Andy MacKinnon    30,761               138                         30,899                                      14,596                                                                £2.15104              

 

Both the DSBP awards and the LTIP awards were satisfied through the transfer
of shares from an Employee Benefit Trust (EBT). This is consistent with the
Group's intention, communicated in the FY25 full year results announcement,
that share awards should where appropriate (having regard to the share price)
be satisfied through market purchases rather than through the issue of new
shares. The balance of shares under each vested award not sold to cover income
tax, NI and dealing costs were transferred to the Executive Directors from the
EBT and are subject to a two-year post-vesting holding period.

 

The Executive Directors' shareholdings following these transactions are set
out below:

 

 Director          Number of shares held  % of salary represented by shareholding  Shareholding requirement of 300% salary met?  
 Nickyl Raithatha  3,849,353              1.17                                     Yes                                           
 Andy MacKinnon    1,069,523              0.33                                     Yes                                           

 

Following the transactions the EBT holds 375,743 shares in the Company,
representing 0.11% of the issued share capital as at the date of this
announcement.

 

The relevant notifications set out below is provided in accordance with the
requirements of Article 19 of the EU Market Abuse Regulation. 

 

Moonpig Group plc

 

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

 

 1   Details of the person discharging managerial responsibilities / person closely associated                                                                                                                                                                                                                                                                                                                        
 a)  Name                                                         Nickyl Raithatha                                                                                                                                                                                                                                                                                                                                    
 2   Reason for the notification                                                                                                                                                                                                                                                                                                                                                                                      
 a)  Position/status                                              Executive Director/PDMR                                                                                                                                                                                                                                                                                                                             
 b)  Initial notification /Amendment                              Initial notification                                                                                                                                                                                                                                                                                                                                
 3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor                                                                                                                                                                                                                                                                                                    
 a)  Name                                                         Moonpig Group plc                                                                                                                                                                                                                                                                                                                                   
 b)  LEI                                                          213800VAYO5KCAXZHK83                                                                                                                                                                                                                                                                                                                                
 4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted                                                                                                                                                                                                                
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of £0.10 each                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                      
     Identification code                                          ISIN: GB00BMT9K014                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                      
 b)  Nature of the transaction                                    (1) Transfer of shares from EBT to satisfy DSBP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under DSBP award (3) Transfer of shares from EBT to satisfy LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under LTIP award         
 c)  Price(s) and volume(s)                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                       Price(s)                                                                             Volume(s)                                                                                                                                                                 
                                                                                                                                                       £2.15104 per share                                                                   64,618                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   57,850                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   33,621                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   30,100                                                                                                                                                                    
 d)  Aggregated information                                       N/A                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                      
     - Aggregated volume                                          N/A                                                                                                                                                                                                                                                                                                                                                 
     - Price                                                      N/A                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                      
 e)  Date of the transaction                                      7 July 2025                                                                                                                                                                                                                                                                                                                                         
 f)  Place of the transaction                                     (1) and (3) Outside of a trading venue (2) and (4) XLON                                                                                                                                                                                                                                                                                             

 

Moonpig Group plc

 

NOTIFICATION OF TRANSACTIONS OF

PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES

 

 1   Details of the person discharging managerial responsibilities / person closely associated                                                                                                                                                                                                                                                                                                                        
 a)  Name                                                         Andy MacKinnon                                                                                                                                                                                                                                                                                                                                      
 2   Reason for the notification                                                                                                                                                                                                                                                                                                                                                                                      
 a)  Position/status                                              Executive Director/PDMR                                                                                                                                                                                                                                                                                                                             
 b)  Initial notification /Amendment                              Initial notification                                                                                                                                                                                                                                                                                                                                
 3   Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor                                                                                                                                                                                                                                                                                                    
 a)  Name                                                         Moonpig Group plc                                                                                                                                                                                                                                                                                                                                   
 b)  LEI                                                          213800VAYO5KCAXZHK83                                                                                                                                                                                                                                                                                                                                
 4   Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted                                                                                                                                                                                                                
 a)  Description of the financial instrument, type of instrument  Ordinary Shares of £0.10 each                                                                                                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                                                                                                                                                                                                      
     Identification code                                          ISIN: GB00BMT9K014                                                                                                                                                                                                                                                                                                                                  
                                                                                                                                                                                                                                                                                                                                                                                                                      
 b)  Nature of the transaction                                    (1) Transfer of shares from EBT to satisfy DSBP award (2) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under DSBP award (3) Transfer of shares from EBT to satisfy LTIP award (4) Sale of sufficient shares to cover income tax and national insurance due on shares vesting under LTIP award         
 c)  Price(s) and volume(s)                                                                                                                                                                                                                                                                                                                                                                                           
                                                                                                                                                       Price(s)                                                                             Volume(s)                                                                                                                                                                 
                                                                                                                                                       £2.15104 per share                                                                   41,778                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   37,403                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   16,303                                                                                                                                                                    
                                                                                                                                                       £2.15104 per share                                                                   14,596                                                                                                                                                                    
 d)  Aggregated information                                       N/A                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                      
     - Aggregated volume                                          N/A                                                                                                                                                                                                                                                                                                                                                 
     - Price                                                      N/A                                                                                                                                                                                                                                                                                                                                                 
                                                                                                                                                                                                                                                                                                                                                                                                                      
 e)  Date of the transaction                                      7 July 2025                                                                                                                                                                                                                                                                                                                                         
 f)  Place of the transaction                                     (3) and (3) Outside of a trading venue (4) and (4) XLON                                                                                                                                                                                                                                                                                             

 

 

Jayne Powell

Company Secretary

company-secretary@moonpig.com



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