RCS - Mortgage Adv. Bureau - MAB Launches First-Time Buyer Campaign

Mortgage Advice Bureau (Holdings)Announcement

09/07/2025 09:15

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RNS Number : 3534Q  Mortgage Advice Bureau (Hldgs) PLC  09 July 2025

RNS Reach

9 July 2025

Mortgage Advice Bureau (Holdings) plc

("MAB" or the "Group")

 

MAB Launches First-Time Buyer Campaign

Backed by New Research on Homeownership Affordability

 

Mortgage Advice Bureau (Holdings) plc (AIM: MAB1.L), a leading
technology-driven UK mortgage network and broker, today launches a new
nationwide educational campaign aimed at first-time buyers, supported by
proprietary research indicating that homeownership may be more attainable than
many renters perceive.

MAB's research, conducted between April and May 2025, modelled the full cost
of renting and owning across multiple UK cities - including London, Bristol,
Manchester, and Leeds - drawing on publicly available data from Zoopla, the
Office for National Statistics, and UK Government sources. The research found
that, in many regions, homeowners may not only save on monthly costs, but also
build long-term wealth by accumulating equity and reinvesting potential
savings.

Key findings from the study include:

·      Over 30 years, the additional financial cost of renting versus
homeownership could reach up to £30.88 per day, or £11,272 per year.

·      In London, the potential financial gap between renting and
buying rises to £540,687, or nearly £50 per day.

·      In Bristol, this figure increases to £573,110, due to a
greater saving on bills and ownership-related costs.

·      If invested gradually, the long-term savings from homeownership
could potentially deliver returns of up to £338,170 over three decades.

Despite these advantages, 27% of renters believe they will never be able to
afford a home, with the most common barriers cited as high property prices
(61%), saving for a deposit (56%) and concerns around income stability (32%).
However, many of these perceived barriers may be more manageable than expected
- particularly with the emergence of new mortgage products, government support
schemes, and growing alignment between rents and repayments in many parts of
the country.

The campaign is built around new proprietary analysis revealing that renters
in England could miss out on up to £338,170 in financial gains over 30 years
by continuing to rent rather than buying a home. It aims to provide
educational resources, affordability tools, and access to advice through MAB's
2,000-strong nationwide adviser network, helping renters better understand
their options and take early steps towards homeownership.

Ben Thompson, Deputy CEO of MAB, commented: "The perception that buying a
home is always less affordable than renting simply doesn't reflect what our
data is showing across the country. Many first-time buyers may be closer to
homeownership than they realise, particularly when considering longer-term
financial benefits and recent innovations in lower-deposit mortgage lending,
and how lenders are now assessing affordability. This campaign is designed to
equip renters with the tools and information they need to take that first step
towards owning a home."

Please read the full report here
(https://www.mortgageadvicebureau.com/does-buying-a-home-seem-out-of-reach/?utm_source=public_relations&utm_medium=referral&utm_campaign=aspiringftbs)
.

ENDS

Enquiries:

 Mortgage Advice Bureau (Holdings) plc             Via Camarco

 Peter Brodnicki, Chief Executive Officer

 Ben Thompson, Deputy Chief Executive Officer

 Emilie McCarthy, Chief Financial Officer
 Nominated Adviser and Joint Broker

 Keefe, Bruyette & Woods, a Stifel Company           +44 (0) 20 7710 7600

 Erik Anderson / Nick Harland / Francis North

 Joint Broker

 Berenberg                                         +44 (0) 20 3207 7800

 James Felix / Michael Burke / Dan Gee-Summons

 Joint Broker

 Peel Hunt LLP                                     +44 (0) 20 7418 8900

 Andrew Buchanan / Oliver Jackson / Rob Parker

 Media Enquiries

 Camarco                                           mab@camarco.co.uk

 Tom Huddart / Louise Dolan / Letaba Rimell

 Investor Relations                                Investor.relations@mab.org.uk

 

 

About MAB:

MAB is one of the UK's leading consumer intermediary brands and specialist
networks for mortgage advisers.

Through its partner firms known as Appointed Representatives (ARs), MAB has
approximately 2,000 advisers providing expert advice to customers on a range
of mortgage, specialist lending, protection, and general insurance products.
MAB supports its AR firms with proprietary technology and services, including
adviser recruitment and lead generation, learning and development, compliance
auditing and supervision, and digital marketing and website solutions.

For more information, visit www.mortgageadvicebureau.com
(https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttp-3A__www.mortgageadvicebureau.com_%26d%3DDwMF-g%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DNj006SAhpfJGzqX7TkdnFCOXt8K8HLR6t-m0tfk0sKk%26m%3DgFRfhF8o351YluA18Bjv7ycyKw7h2VVplazDY2IEW0sQ8C0AaYe1Qup_V9gmZQNd%26s%3DKfp85WcIcWHD48Cv6_MtN85WTzPhbcPhgoql1Us5h60%26e%3D&data=05%7C02%7CLetaba.Rimell%40camarco.co.uk%7C49fa9aa74f034fc9a49108dcfff2bf39%7C77a5f6209d7747dba0cd64c70948d532%7C1%7C0%7C638666665356187099%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=OvOcJHyFYzHfR6M9dFsyhwxgXQbIjrac6cGpXoERDmo%3D&reserved=0)

 

 

 

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