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JV announcement

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Joint Venture with Reliance Brands Holding UK Limited

Mothercare plc (“Mothercare” or the “Company”), the specialist global
brand for parents and young children, is pleased to announce a new joint
venture with Reliance Brands Holding UK Limited (“RBL UK”) (a wholly-owned
subsidiary of Reliance Brands Limited) (“Reliance Brands”). The new joint
venture entity owns the Mothercare brand and related intellectual property
assets relating to regions of India, Nepal, Sri Lanka, Bhutan and Bangladesh,
and will be the franchisor of the Mothercare brand in the aforesaid regions.
RBL UK will hold a 51% stake in the joint venture company and Mothercare
Global Brand Limited (a subsidiary of Mothercare) will hold the remaining 49%
stake.  

The Board of Mothercare believes that the new joint venture:
* underlines the inherent value of the Mothercare brand; and 
* creates a new and invigorated partnership in the South Asian region with
Reliance Brands, one of the world’s largest, leading and respected business
groups which will bring symbiotic and synergistic benefits.
Clive Whiley, Chairman of Mothercare, commented:

“Today’s agreement strengthen our operations in South Asia through an even
closer working relationship with Reliance, our existing valued franchise
partner, and underline the intrinsic value of the Mothercare brand strength,
coterminously supporting a material reduction in our bank facilities and
leverage.  

We have renewed confidence in the opportunity that this reinvigorated
joint-venture now presents.  We look forward to working even more closely
with Reliance Brands as our joint venture partner and not just franchisee
in the region, moving forward together.

Taking today’s development together with the inherent strength of the
business’s brand, we believe Mothercare can approach 2025 and beyond with
a renewed and growing sense of confidence at the opportunities ahead.”

New South Asian Joint Venture Arrangement

Mothercare and Reliance Brands Holding UK Limited (a wholly-owned subsidiary
of Reliance Brands Limited) (RBLUK) have today entered into definitive
agreements to create a new joint venture in the United Kingdom, which shall
own Mothercare’s intellectual property assets in India, Nepal, Sri Lanka,
Bhutan and Bangladesh. This joint venture arrangement replaces the previous
franchise arrangement between Mothercare and Reliance Brands Limited, covering
India alone, which was a 30 year agreement entered into 6 years ago.

Reliance Brands Limited is a subsidiary of Reliance Industries Ltd, a Fortune
500 company and the largest private sector corporation in India.

Under the terms of these arrangements, RBLUK has acquired for cash
consideration of £16m a 51% interest in a new joint venture company, JVCO
2024 Ltd (“JVCo”), and Mothercare retains the residual 49% shareholding in
JVCo. The JVCo owns the Mothercare brand and related intellectual property in
the territories of India, Nepal, Sri Lanka, Bhutan and Bangladesh.

Under the new joint venture arrangement’s terms, Mothercare expects the
reinvigorated business to grow strongly and surpass previous revenue levels
over the next few years. In FY24 under the previous franchise arrangements,
the Mothercare revenue from India contributed approximately £0.9m to adjusted
EBITDA. Going forward Mothercare will have materially reduced financial
indebtedness and will benefit from both sourcing fees (supplying products to
the joint venture / its franchisees), together with the value creation
accruing to its residual 49% equity stake in JVCo.

Investor and analyst enquiries to:

Mothercare
plc                                Email:
investorrelations@mothercare.com
Clive Whiley, Chairman
Andrew Cook, Chief Financial Officer

Deutsche Numis | Deutsche Bank AG         Tel: 020 7260 1000
(NOMAD & Joint Corporate Broker)         
Luke Bordewich
Henry Slater

Cavendish Capital Markets                Tel: 020 7220 0500
(Joint Corporate Broker)        
Carl Holmes

Media enquiries to:

MHP
Tim
Rowntree                Email: mothercare@mhpgroup.com
Rachel Farrington             Phone: 07801 894577

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