** Shares of Australia's Premier Investments Ltd PMV.AX
rise as much as 3.7% to A$31.050, their highest since April 10
** Shares log the biggest intraday pct gain since April 29
** Co says department store chain Myer Holdings Ltd MYR.AX
had offered to acquire its apparel brands business through an
all-scrip merger
** Adds parties agreed to conduct reciprocal due diligence
and discuss potential transaction terms
** Financial terms of the offer have not been disclosed
** Myer shares jump as much as 18.6% to A$0.765, set for
biggest gain since March 9, 2023, if trend holds
** PMV and MYR have risen 8.5% and 7.5%, respectively, this
year, as of last close
(Reporting by Poonam Behura in Bengaluru)
((Poonam.Behura@thomsonreuters.com;))