** Shares of Australia's Premier Investments PMV.AX gain
3.6% to A$24.52; their highest since Jan. 10
** Analysts at Morgan Stanley say the risk/reward scenario
is compelling for the firm based on a mix of high quality
consumer brands, with multiple growth levers and capital
management options
** Interest rate cuts also provide earnings upside risk for
PMV - Brokerage
** MS likes co's Peter Alexander and Smiggle brands given
they offer differentiated value propositions in niche
categories, backed by innovation and branding
** PMV recently merged its Apparel brands with peer Myer
MYR.AX , brokerage lowers PT to A$32 from A$37.5 on account of
removing the Apparel brands
** PMV up 0.3% YTD
(Reporting by Rishav Chatterjee in Bengaluru)
((Rishav.Chatterjee@thomsonreuters.com;))