** Shares of Myseum MYSE.O rise nearly four-fold to $5.70 premarket
** Co says it has rebranded and is now operating under new name of Myseum.AI, which reflects focus on integrating AI into its messaging and social media platforms
** MYSE says it is developing localized AI agents to help users manage personal media such as photos, videos and messages, while maintaining data privacy and encryption
** Move comes a day after footwear brand Allbirds BIRD.O surged over six-fold after unveiling its pivot to AI business
** MYSE has market capitalization of $6.23 mln as of last close - LSEG data
** As of Wednesday's close, MYSE stock down over 15% YTD
(Reporting by Tharuniyaa Lakshmi in Bengaluru)
((tharuniyaa@thomsonreuters.com))