REG - Naked Wines PLC - Appointment of Non-Executive Director

Naked WinesAnnouncement

19/09/2025 07:00

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RNS Number : 9642Z  Naked Wines PLC  19 September 2025

19 September 2025

Naked Wines Plc

("Naked Wines" or "the Company")

 

Appointment of Non-Executive Director

 

Naked Wines (AIM: WINE) is pleased to announce the appointment of Mr
Jan-Hendrik Mohr as a Non-Executive Director with immediate effect.

 

Jan is currently CEO at CHAPTERS Group AG. Founded in 1998, CHAPTERS delivers
mission-critical digital solutions for public sector, enterprise financial
technologies clients with over 50 subsidiaries and EUR 170m in revenue. Jan
ran JMX Capital, an investment partnership, for eight years prior to joining
CHAPTERS. JMX has been an investor in Naked Wines since 2016. In addition, Jan
led AIM-listed Software Circle plc as Chairman from 2016-2024 through a period
of strategic transition.

 

Naked Wines is also pleased to welcome David Atchison as an adviser to the
Board. David is a senior marketing executive with extensive experience driving
growth for consumer and digital brands. He served as President of New Engen,
leading one of the nation's fastest-growing digital marketing firms, and held
senior leadership roles at Zulily during its rapid expansion into a leading
online retailer. With a proven record of scaling customer acquisition and
brand engagement through data-driven marketing, he brings deep expertise in
performance, strategy, and innovation. As a Board Advisor, he will support
Naked Wines in advancing its marketing strategy and customer growth
initiatives.

 

Jack Pailing, Non-Executive Chair of Naked Wines, said:

 

"I'm delighted to welcome Jan to the Board. As we move forward with our New
Strategic Plan and continue to release significant amounts of capital, his
creative thinking, insight, and experience will be extremely valuable in
ensuring that we allocate that capital in a way that maximises intrinsic value
per share.

 

I'm also delighted to welcome Dave to the Company in an important advisory
role. His experience and knowledge of marketing and analytics will no doubt be
critical to how we navigate the challenging post-Covid DTC acquisition
environment and continue to recalibrate our marketing spend, as discussed at
our New Strategic Plan event on 27 March 2025."

 

As required under Schedule Two, paragraph (g) of the AIM Rules for Companies,
further disclosures on Mr Mohr are as follows:

 

Mr Jan-Hendrik Markus Mohr, aged 36, has held the following directorships
and/or partnerships in the past five years:

 

Current directorships and/or partnerships:

JMX Capital GmbH

JMX Consulting GmbH

TPJMS GmbH

JMX US LLC

CHAPTERS Group AG

CHAPTERS Beteiligungs GmbH

CHAPTERS Beteiligungen Verwaltungs GmbH

Stanza Management Beteiligungs GmbH

FIB Frankfurt International Bank AG

 

Past directorships and/or partnerships:

Software Circle plc (formerly Grafenia plc)

 

Mr Mohr owns 400,000 shares in the Company. Additionally CHAPTERS Group AG is
a shareholder in the Company, owning 5,704,272 shares.

 

There is no further information on Mr Mohr required to be disclosed under
Schedule Two, paragraph (g) of the AIM Rules for Companies.

 

For further information, please contact:

 

 Naked Wines                                                                                     IR@nakedwines.com (mailto:IR@nakedwines.com)
 plc

 Rodrigo Maza, Chief Executive Officer

 Dominic Neary, Chief Financial Officer

 Catherine Miles / Libby Bundock

 Investec (Nomad & Joint Broker)                                                                 Tel: 0207 597 5970

 David Flin

 Panmure Liberum (Joint Broker)                                                                  Tel: 0203 100 2222

 Ed Thomas / John More / Dru Danford

 Vigo Consulting (Financial PR)                                                                  Tel: 0207 390 0230

 Guy Scarborough / Damian Reece / Tim McCall

 

 

About Naked Wines

 

Naked Wines (https://www.nakedwines.co.uk/)  is not just an online wine
retailer; we're trailblazers on a mission to enable enthusiastic wine drinkers
to enjoy great wine without the guesswork.

Founded in 2008, on the pillars of quality, choice and fair pricing, we set
out to create the most inclusive wine club in the world - dedicated to
transforming the wine-buying experience and empowering people to make their
own wine choices, and championing world-class independent winemakers. We've
proudly been delivering outstanding wines to our customers (who we call
Angels) for over 16 years.

 

Our business model is simple yet innovative: Naked Wines funds the production
costs for winemakers upfront, allowing them to focus on creating exceptional
wines without the financial burdens of traditional wine production, while
passing the resulting savings back to our customers.

 

The virtuous circle is a win-win for both wine lovers and winemakers, and
enables us to deliver superior benefits to our customers:

 

- Better quality wine

- More choice

- Personalised wine recommendations

- Elimination of guesswork and uncertainty

- Fair payments for all involved

 

Our Angel customers in the UK, US and Australia have direct access to over 300
world-class independent winemakers and over 2,500 quality wines from 23
countries.

 

For more information visit nakedwinesplc.co.uk
(https://www.nakedwinesplc.co.uk/)  and nakedwines.co.uk
(http://nakedwines.co.uk/)  or find us @nakedwines
(https://www.instagram.com/nakedwines)

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