(Updates)
** Shares of National CineMedia Inc NCMI.O up 83% at 37
cents; most traded stock across U.S. exchanges
** NCMI is also the second-most traded U.S. stock by retail
clients as of 10:30 a.m. ET, according to J.P.Morgan data
** North America's biggest cinema advertising firm has filed
for Chapter 11 bankruptcy protection and restructuring agreement
with lenders
** All of company's debt will be converted to equity, as per
the restructuring agreement - NCMI
** Company says advertising business to remain
functional
** Stock fell 21% in premarket trading before reversing
course
** About 125 mln NCMI shares changed hands by 1100 EST,
already the busiest trading day for the stock versus 30-DMA
volume of 8.9 mln
** Up to last close, stock down 6.3% YTD
(Reporting by Johann M Cherian and Medha Singh in Bengaluru)
((johann.mcherian@thomsonreuters.com;))