RCS - ZeroBounce - ZeroBounce Releases The Email List Decay Report

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28/02/2023 13:15

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RNS Number : 3043R  ZeroBounce  28 February 2023

ZeroBounce Releases The Email List Decay Report for 2023

SANTA BARBARA, CA / ACCESSWIRE / February 28, 2023 / ZeroBounce announces the
release of The Email List Decay Report for 2023, unveiling the latest
statistics about the lifecycle of email databases. In the report, ZeroBounce
shares data trends it gathered after validating more than six billion email
addresses.

The ZeroBounce Email List Decay Report for 2023

ZeroBounce announces the release of The Email List Decay Report for 2023.

The findings are eye-opening for email marketers and companies relying on
email for vital communications. At least 22.71% of the average email list
degrades annually, the ZeroBounce report shows (https://pr.report/dAkuBZHp) .
At 20.19%, invalid email addresses made up most of the obsolete data processed
by the email validation and deliverability company. Also prevalent were
catch-all, disposable, abuse, spam trap, and toxic email addresses. In total,
only 57.21% of all the emails ZeroBounce verified were valid and safe to use.

"Any database can acquire poor-quality email addresses which cause email
deliverability to plummet," says ZeroBounce founder and CEO Liviu Tanase.
"Reaching the inbox is getting increasingly difficult, and using a healthy
email database is a must. This report paints a clear picture of how fast email
data degrades. The good news is that email marketers can stay on top of their
email list health so they can be in the inbox and increase revenue."

The Email List Decay Report for 2023 also reveals how likely users are to
misspell their email addresses when filling out a sign-up or registration
form. In just one year, ZeroBounce detected more than 10 million typos via its
real-time email verification API. The software thus prevents potential bounces
and continues to ensure companies build more reliable lead acquisition
programs.

"Letting go of obsolete data makes an email list more responsive and more
likely to convert. While so many companies focus on quantity, those who pay
attention to data quality will see a boost in email ROI," says ZeroBounce
Chief Operating Officer Brian Minick.

To create the report, ZeroBounce analyzed the data it processed between
January and December 2022. The benchmarks apply to companies of all sizes,
across various industries, as ZeroBounce's customers range from solo business
owners to Fortune 500 companies.

Read the complete Email List Decay Report for 2023 at
https://www.zerobounce.net/email-list-decay.html (https://pr.report/-1heKjGA)
.

Recently, ZeroBounce relaunched its platform, now offering 99% accurate email
validation, increased security, and a more modern and intuitive user
experience.

About ZeroBounce

ZeroBounce is an email verification and deliverability platform helping
200,000+ customers land more emails in the inbox.

The service removes email typos, nonexistent and abuse email accounts, spam
traps, and other risky email addresses. ZeroBounce's email deliverability
toolkit further supports inbox placement. The company has recently attained
the SOC 2 Type 2 and ISO 27001 certifications.

ZeroBounce has validated more than 18 billion emails. Some of the companies it
serves are Amazon, Disney, and Netflix. In 2022, ZeroBounce founded Email Day
(https://pr.report/v-mAo9Ru) (April 23), now an international holiday honoring
email inventor Ray Tomlinson.

For more information, visit https://www.zerobounce.net/.
(https://pr.report/OV3HjK0i)

Contact Information:

Corina Leslie

PR Manager
support@zerobounce.net (mailto:support@zerobounce.net)

+1-888-500-9521

SOURCE: ZeroBounce

 

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