** Shares of Network18 Media & Investments Ltd NEFI.NS
rise as much as 5.91% to 58.25 rupees
** Rise in the media and entertainment company's stock comes
after Reliance Industries' RELI.NS broadcast venture Viacom18
struck a deal with Warner Bros Discovery Inc. WBD.O for its
streaming platform JioCinema urn:newsml:reuters.com:*:nFWN36U0TA
** Viacom18 is a joint venture between Network18, a
subsidiary of Reliance Industries and Paramount Global
** Deal seen as a push into bringing popular Hollywood
content on JioCinema; television series to premier on JioCinema
on the same day as the U.S.
** Deal to include exclusive content rights across digital
and linear platforms
** Trading volume is 1.52 mln shares as of 1:15 p.m. IST,
0.7x the 30-day avg of 2.16 mln shares - Refinitiv data
(Reporting by Bharath Rajeswaran in Bengaluru)
((bharath.rajeswaran@thomsonreuters.com; +91 9769003463))