** Shares of sportswear giant Nike NKE.N up ~2% at $44.98 in extended trading
** SEC filing shows CEO Elliott Hill bought 23,660.235 shares at $42.265 apiece on April 13
** Hill bought roughly $1 million of the company's stock last year, while Apple AAPL.O CEO and Nike board director Tim Cook purchased $3 million
** Last month, Nike forecast a surprise drop in sales, citing weak demand in China and pressures stemming from the Middle East conflict, testing its months-long turnaround
** Co is also in exclusive talks to sponsor footballs for European men's matches edging out rival Adidas
** NKE down nearly 31% so far this year
(Reporting by Anuja Bharat Mistry in Bengaluru)
((AnujaBharat.Mistry@thomsonreuters.com))