Advent-backed NIQ falls in NYSE debut after $1.05 billion IPO

NIQ Global Intelligence

23/07/2025 18:00

** Consumer intelligence company NIQ Global's NIQ.N shares fall 3.6% to $20.24 in their New York Stock Exchange debut

** Stock fell as much as 4.5% after opening at $20.25 apiece versus $21 IPO price

** Chicago, Illinois-based NIQ, backed by investment giant Advent International, sold 50 million shares within its marketed range of $20 to $24, to raise $1.05 billion

     ** J.P.Morgan, BofA Securities and UBS were the lead underwriters for the offering

** NIQ's listing comes roughly four years after its $2.7 billion carve-out from Nielsen Holdings in 2021

** "AI presents a long-term existential disintermediation risk to NIQ, potentially relegating it to a low-margin data broker rather than the insights and solutions model it operates today" - Third Bridge analyst John Conca

** Competing with Circana, Kantar, and YouGov, NIQ provides brands and retailers with insights into consumer shopping behavior to help fine-tune their products and strategies

(Reporting by Arasu Kannagi Basil in Bengaluru)

((ArasuKannagi.Basil@thomsonreuters.com;))