NIU Technologies Q1 revenue rises 33% on China sales volume

Niu Technologies

18/05/2026 09:10

Overview

China electric scooter maker's Q1 revenue rose 33% yr/yr, driven by strong sales in China

Net loss for Q1 widened yr/yr amid higher operating expenses

Gross margin for Q1 improved slightly to 17.4%

Outlook

NIU expects Q2 2026 revenue between RMB 1,570 mln and RMB 1,821 mln

Result Drivers

CHINA SALES VOLUME - Q1 revenue increase was mainly driven by a 35.4% rise in e-scooter sales volume in China and higher revenues per e-scooter

MARKETING INITIATIVES - Higher selling and marketing expenses reflected intensified advertising and promotion in China during the Chinese New Year holiday

AI FLAGSHIP LAUNCH - Launch of AI-integrated flagship models targeting younger consumers supported sales growth, per CEO Yan Li

Company press release: ID:nGNXc8l60H

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q1 Revenue
RMB 909.50 mln
Q1 Adjusted EPS
-RMB 1.16
Q1 Adjusted Net Income
-RMB 88 mln
Q1 Net Income
-RMB 93.90 mln
Q1 Gross Margin
17.40%
Q1 Operating Expenses
RMB 263.60 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 2 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

The average consensus recommendation for the auto & truck manufacturers peer group is "buy"

Wall Street's median 12-month price target for NIU Technologies is $3.90, about 37.3% above its May 15 closing price of $2.84

The stock recently traded at 14 times the next 12-month earnings vs. a P/E of 62 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)