Black Friday data shows US shoppers spent $10.8 bln online

Nordstrom

30/11/2024 14:59

Nov 30 (Reuters) - U.S. shoppers used their mobile
phones, laptops, desktops and other devices to make roughly
$10.8 billion in purchases online on Black Friday, an updated
tally from Adobe Analytics showed.
    Black Friday, the day after American Thanksgiving, marks the
official start of the holiday shopping season for retailers and
competition has intensified among retailers to win every
penny-pinched shopper seeking discounts. 
    Increased online shopping potentially favors e-commerce
giants such as Amazon.com  AMZN.O  and Walmart  WMT.N . Walmart,
which operates 4,700 U.S. stores, has invested heavily in
store-to-home deliveries for the holiday season to boost
e-commerce.
    U.S. spending online on Black Friday rose 10.2%, said Adobe,
which keeps track of devices that use its software to help power
more than 1 trillion visits  to  U.S. retail sites.
    Corey Coscioni, 58, said he looked for bargains online as
well as in stores on Black Friday, seeking "gifts for everyone:
my wife, my daughter, and myself."  
    Top selling merchandise online included makeup, skincare and
haircare products, as well as bluetooth speakers and espresso
machines, Adobe said on Saturday. 
    Online sales of toys rose 622% compared to average daily
sales in October, while jewelry sales rose 561% and appliances
spiked 476% compared to October, it added. 
    Department store chains such as Macy's  M.N  and Kohl's
 KSS.N  as well as big-box retailer Target  TGT.N  could see
muted sales this season, which is shorter with only 26 days
between Thanksgiving and Christmas. 
    In 2023, U.S. shoppers spent $9.8 billion online on Black
Friday, and in 2022, they spent $9.1 billion, Adobe said.  

 (Reporting by Ananya Mariam Rajesh in Bengaluru and Bianca
Flowers in Chicago; Editing by Alexander Smith)
 ((AnanyaMariam.Rajesh@thomsonreuters.com ; X: https://twitter.com/AnanyaMariam;))