Black Friday data shows US shoppers spent $10.8 bln online (updated)

Nordstrom

30/11/2024 15:53

(Adds updated tally of online spending from Salesforce in
paragraph 9)
       Nov 30 (Reuters) - U.S. shoppers used their mobile
phones, laptops, desktops and other devices to make roughly
$10.8 billion in purchases online on Black Friday, an updated
tally from Adobe Analytics showed.
    Black Friday, the day after the U.S. Thanksgiving holiday,
marks the official start of the holiday shopping season for
retailers and competition has intensified to win every
penny-pinched shopper seeking discounts. 
    Increased online shopping potentially favors e-commerce
giants such as Amazon.com  AMZN.O  and Walmart  WMT.N . Walmart,
which operates 4,700 U.S. stores, has invested heavily in
store-to-home deliveries for the holiday season to boost
e-commerce.
    U.S. spending online on Black Friday rose 10.2%, said Adobe,
which keeps track of devices that use its software to help power
more than 1 trillion visits  to  U.S. retail sites.
    In 2023, U.S. shoppers spent $9.8 billion online on Black
Friday, and in 2022, they spent $9.1 billion, Adobe said.  
    For Black Friday this year Corey Coscioni, 58, said he
looked for bargains online as well as in stores, seeking "gifts
for everyone: my wife, my daughter, and myself."  
    Top selling merchandise online included makeup, skincare and
haircare products, as well as bluetooth speakers and espresso
machines, Adobe said on Saturday. 
    Online sales of toys rose 622% compared to average daily
sales in October, while jewelry sales rose 561% and appliances
spiked 476% compared to October, it added. 
    Separately, Salesforce, a cloud-based software company, said
online sales in the U.S. rose 7% on Friday to $17.5 billion,
according to its own updated tally on Saturday. Salesforce,
which analyzed traffic patterns at thousands of online
retailers, said shoppers bought more home appliances and
furniture.
    Department store chains such as Macy's  M.N  and Kohl's
 KSS.N  as well as big-box retailer Target  TGT.N  could see
muted sales this season, which is shorter with only 26 days
between Thanksgiving and Christmas. 

 (Reporting by Ananya Mariam Rajesh in Bengaluru and Bianca
Flowers in Chicago; Editing by Alexander Smith and Diane Craft)
 ((AnanyaMariam.Rajesh@thomsonreuters.com ; X: https://twitter.com/AnanyaMariam;))