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REG-O'KEY Group S.A. O'KEY Group S.A.: O'KEY Group announces operating results for Q3 and 9M 2019

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   O'KEY Group S.A. (OKEY)
   O'KEY Group S.A.: O'KEY Group announces operating results for Q3 and 9M
   2019

   18-Oct-2019 / 18:01 CET/CEST
   Dissemination of a Regulatory Announcement that contains inside
   information according to REGULATION (EU) No 596/2014 (MAR), transmitted by
   EQS Group.
   The issuer is solely responsible for the content of this announcement.

   ══════════════════════════════════════════════════════════════════════════

   Press Release

   18 October 2019
    

           O'KEY GROUP ANNOUNCES OPERATING RESULTS FOR Q3 AND 9M 2019

    

   O'KEY  Group  S.A. (LSE:  OKEY,  the  'Group')  announces  its   unaudited
   operating results for the third quarter and first nine months of 2019.

   All materials  published  by  the  Group  are  available  on  its  website
    1 www.okeygroup.lu.

    

   9M 2019 operating highlights

     • Underlying Group  net  retail revenue,  excluding  the effect  of  the
       supermarket business  sale, increased  by 3.6% YoY.  Group net  retail
       revenue increased by 2.9% YoY, from RUB 113,697 mln to RUB 117,003 mln
     • Underlying  net  retail  revenue   generated  by  O'KEY   hypermarkets
       increased  by  0.8% YoY.  Net   retail  revenue  generated  by   O'KEY
       hypermarkets  increased   by   0.1% YoY,   from   RUB 104,092 mln   to
       RUB 104,162 mln
     • Net  retail   revenue  generated   by  DA!   grew  by   33.7% YoY   to
       RUB 12,840 mln
     • Like-for-like (LFL) net  retail  revenue  of the  Group  increased  by
       1.3% YoY in  9M 2019, supported  by continued  growth of  1.9% in  the
       LFL average ticket despite modest LFL traffic decline of 0.6% YoY
     • Like-for-like (LFL) net retail revenue generated by O'KEY hypermarkets
       was flat YoY  as stable  LFL average ticket growth  of 2.6% YoY  fully
       offset the decline in LFL traffic
     • Like-for-like (LFL) net retail revenue  generated by DA! increased  by
       16.4% YoY in 9M 2019, driven by a 9.0% YoY increase in LFL traffic and
       a 6.8% YoY increase in the LFL average ticket
     • Five discounters (in the Moscow and Kaluga regions) were opened during
       the first nine months of 2019

    

   Q3 2019 operating highlights

     • Underlying Group  net  retail revenue,  excluding  the effect  of  the
       supermarket business sale, increased by 4.4% YoY to RUB 38,077 mln, up
       from RUB 36,484 mln in Q3 2019. The revenue increase was supported  by
       ongoing average ticket growth and moderate traffic uptrend
     • Underlying  net  retail  revenue   generated  by  O'KEY   hypermarkets
       increased by  2.0% YoY to  RUB 33,820 mln,  driven by  steady  average
       ticket growth of 3.5% YoY
     • Net  retail   revenue  generated   by  DA!   grew  by   27.5% YoY   to
       RUB 4,257 mln, supported by  steady growth in  traffic (up  19.5% YoY)
       and average ticket (up 6.7% YoY)
     • Like-for-like (LFL)  net  retail revenue  of  the Group  increased  by
       3.0% YoY due to  a favourable  pricing environment  which resulted  in
       higher LFL average ticket and almost flat YoY LFL traffic
     • Like-for-like (LFL) net retail revenue generated by O'KEY increased by
       2.1% YoY,  supported  by  continued   average  LFL basket  growth   of
       3.3% YoY, while LFL traffic dynamics remained slightly negative  (down
       1.2% YoY)

    

     • Like-for-like (LFL) net retail revenue  generated by DA! increased  by
       12.1% YoY, driven by a 3.8% YoY increase in LFL traffic and a 8.0% YoY
       increase in the LFL average ticket

    

   Stores development of the Group

               Indicator             Q3 2019 Q3 2018 Net change Change (%)
   Number of stores                      165     151         14       9.3%
   Number of net store openings            1       4        (3)    (75.0%)
   Total selling space (sq. m)       589,362 579,150     10,212       1.8%
   Total selling space added (sq. m)     653   5,955    (5,302)    (89.0%)

    

   Group key operating indicators for the first nine months of 2019

                         9M 2019                          9M 2018
    Segment   Net retail  Traffic   Average    Net retail  Traffic  Average
               revenue              ticket      revenue              ticket
   Group         2.9%      1.3%      1.6%        (9.4%)    (13.0%)    4.1%
   Group LFL     1.3%     (0.6%)     1.9%        (3.5%)    (2.4%)    (1.2%)

    

   Group key operating indicators for the quarter

                         Q3 2019                          Q3 2018
    Segment   Net retail  Traffic   Average    Net retail  Traffic  Average
               revenue              ticket      revenue              ticket
   Group         4.4%      2.4%      2.0%       (10.7%)    (14.1%)    3.9%
   Group LFL     3.0%     (0.2%)     3.2%        (5.9%)    (4.0%)    (2.0%)

    

   Underlying Group net retail revenue dynamics by quarter, YoY

           Parameter          Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 9M 2019
   Underlying Group net       (2.4%)   0.8%    0.7%    6.1%    4.4%    3.6%
   retail revenue

    

   Key operating indicators by month

         Indicator        July August  September
   Net retail revenue     5.9%    6.7%      0.7%
   LFL net retail revenue 3.7%    3.4%    (0.6%)
   Customer traffic       3.2%    1.9%      1.9%
   LFL customer traffic   0.3%  (0.6%)    (0.4%)
   Average ticket         2.6%    4.6%    (1.2%)
   LFL average ticket     3.4%    4.0%    (0.2%)

    

    

    

   O'KEY: Operating Review

    

   Stores development

               Indicator             Q3 2019 Q3 2018 Net change Change (%)
   Number of stores                       78      79        (1)     (1.3%)
   Number of net store openings            0       1        (1)   (100.0%)
   Total selling space (sq. m) 2  1  529,055 529,469      (414)     (0.1%)
   Total selling space added (sq. m)       0   3,967    (3,967)   (100.0%)

    

   In Q3 2019, O'KEY did  not open any new  hypermarkets. As at  30 September
   2019, the total number of stores was 78, while total selling space came to
   529,055 sq. m.

   Key operating indicators for the first nine months of 2019

                         9M 2019                         9M 2018
    Segment  Net retail  Traffic   Average    Net retail  Traffic   Average
               revenue             ticket      revenue               ticket
   O'KEY        0.1%      (3.4%)    3.6%        (11.9%)    (18.3%)    7.7%
   O'KEY LFL    (0.0%)    (2.5%)    2.6%        (4.6%)     (4.5%)    (0.1%)

    

   Key operating indicators for the quarter

                         Q3 2019                         Q3 2018
    Segment  Net retail  Traffic   Average    Net retail  Traffic   Average
               revenue             ticket      revenue               ticket
   O'KEY        2.0%      (1.4%)    3.5%        (13.4%)    (19.6%)    7.8%
   O'KEY LFL    2.1%      (1.2%)    3.3%        (6.9%)     (6.2%)    (0.8%)

    

   Underlying O'KEY net retail revenue dynamics by quarter, YoY

           Parameter          Q3 2018 Q4 2018 Q1 2019 Q2 2019 Q3 2019 9M 2019
   Underlying O'KEY net        (4.8%)  (1.3%)  (2.2%)  3.0%    2.0%    0.8%
   retail revenue

    

    

   Key operating indicators by month

         Indicator         July   August  September
   Net retail revenue        3.4%    4.7%    (1.9%)
   LFL net retail revenue    2.7%    2.7%    (1.7%)
   Customer traffic        (0.7%)  (1.2%)    (2.2%)
   LFL customer traffic    (0.8%)  (1.0%)    (1.8%)
   Average ticket            4.2%    6.0%      0.3%
   LFL average ticket        3.5%    3.8%      0.1%

    

    

   In Q3  2019, the  Company  continued to  demonstrate gradual  recovery  in
   operating performance, posting  a 2.0% YoY growth  in net retail  revenue.
   Business efficiency  initiatives launched  towards the  end of  2018  were
   focused on an overall improvement in fresh and ultra-fresh offer,  service
   level, and logistics  operations. Implemented  with the  ultimate goal  of
   improving shopping frequency, the initiatives continued to deliver  impact
   throughout  the  quarter  while  partially  offsetting  the  macroeconomic
   headwinds.

   To enhance our  assortment management  and improve  the customer  shopping
   experience, we initiated  an in-store rezoning  programme in Q3 2019.  The
   programme will help  harmonise and standardise  the assortment within  our
   available trading  space  in  accordance  with  approved  clustering.  The
   rezoning initiative  was successfully  piloted  in the  O'KEY  hypermarket
   located in  the  Columbus  shopping  centre in  Moscow  during  the  third
   quarter.

   During the quarter, we continued to work on our customer value proposition
   by expanding the  assortment range  of 'O'KEY's  selection' private  label
   brand  to  target  middle-class  customers,  modernizing  promo  areas  in
   hypermarkets,  and  improving  our  promo  offers.  Successful   marketing
   campaigns for the  non-food category  during the  reported quarter  helped
   sustain the  average  ticket  growth. As  continuous  improvement  of  our
   assortment mix and higher quality of  fruit and vegetables remain our  top
   priority we continue to grow own  imports and focus more on capturing  the
   synergies with our discounter business.

   To improve on-shelf availability to better meet the daily needs of  modern
   customers, we implemented  a series of  logistics initiatives in  Q3 2019,
   aimed at more efficient palletising processes at distribution centres  and
   faster pallet unloading at hypermarkets.

   In the third quarter, we strengthened our  3 top-management team with  the
   addition of Olga Surnina, Marketing  Director, and Tatyana Bukanova,  Real
   Estate Director.

    

    

   DA!: Operating Review

    

   Stores development

               Indicator             Q3 2019 Q3 2018 Net change Change (%)
   Number of stores                       87      72         15      20.8%
   Number of net store openings            1       3        (2)    (66.7%)
   Total selling space (sq. m)        60,307  49,681     10,626      21.4%
   Total selling space added (sq. m)     653   1,988    (1,335)    (67.2%)

    

   In Q3 2019, the Company opened one new discounter in Kaluga. Total selling
   space amounted to 60,307 sq. m as at  30 September 2019. In line with  our
   guidance, the remaining  14 stores will be  opened before the  end of  the
   year.

    

    

    

   Key operating indicators for the nine months of 2019

                             9M 2019                       9M 2018
      Segment     Net retail  Traffic  Average   Net retail Traffic  Average
                    revenue             ticket    revenue            ticket
   Discounters       33.7%     25.3%     6.7%      33.2%     30.1%    2.5%
   Discounters       16.4%     9.0%      6.8%      13.3%     12.9%    0.4%
   LFL

    

   Key operating indicators for the quarter

                             Q3 2019                       Q3 2018
      Segment     Net retail  Traffic  Average   Net retail Traffic  Average
                    revenue             ticket    revenue            ticket
   Discounters       27.5%     19.5%     6.7%      29.3%     25.7%    2.8%
   Discounters       12.1%     3.8%      8.0%       8.8%     10.3%    (1.3%)
   LFL

    

   Key operating indicators by month

         Indicator        July  August September
   Net retail revenue     29.3%  25.6%     27.8%
   LFL net retail revenue 13.7%  10.5%     11.8%
   Customer traffic       21.5%  16.3%     21.0%
   LFL customer traffic    5.4%   1.2%      5.3%
   Average ticket          6.4%   8.0%      5.6%
   LFL average ticket      7.8%   9.1%      6.2%

    

   In the third quarter of 2019,  the Company continued to demonstrate  solid
   LFL growth, with net  retail revenue  up by 12.1% YoY  and the  discounter
   value proposition continuing to gain traction with customers. The  average
   LFL ticket increased by 8.0% YoY, supported by an improving basket mix and
   continued food CPI  growth. LFL  traffic went up  by 3.8%  YoY, driven  by
   better pricing  and a  more attractive  assortment. Prices  for  essential
   goods at the Group's  discounters remained among  the most competitive  in
   the industry in Q3 2019.

   During the third quarter, the Company continued to refine and enhance  its
   customer value proposition  by improving the  assortment mix. Paying  high
   attention to the quality and appeal of our private label (PL) products, we
   rebrand them on  an ongoing basis  as well as  continuously enhance  their
   recipes. In  the third  quarter, the  Company rebranded  several  existing
   private label brands and introduced  new private label SKUs, bringing  the
   total number of SKUs to 2,500. The share of private labels as a percentage
   of revenue was 49% as at the end of the quarter. To enhance the appeal and
   user-friendly style  of  our  store  interiors,  we  also  redesigned  the
   in-store bakery area during the quarter.

    

   OVERVIEW

   O'KEY Group  S.A.  (LSE: OKEY,  RAEX -  'ruA-') operates  under  two  main
   formats: hypermarkets under the O'KEY brand and discounters under the  DA!
   brand.

    

   As at 18  October 2019, the  Group operates 166  stores across Russia  (78
   hypermarkets and 88 discounters). The  Group opened its first  hypermarket
   in St. Petersburg in  2002 and has  since demonstrated continuous  growth.
   O'KEY is the  first among Russian  food retailers to  launch and  actively
   develop e-commerce  operations in  St. Petersburg and  Moscow, offering  a
   full range of hypermarket products  for home delivery. The Group  operates
   six e-commerce pick-up points in Moscow and six e-commerce pick-up  points
   in St. Petersburg. The Group operates four distribution centres across the
   Russian Federation -  two  in Moscow  and  two in  St. Petersburg.  As  at
   31 December 2018 the Group employs more than 20,000 people.

   For the full year 2018, revenue totalled RUB 161,303,411 thousand,  EBITDA
   reached RUB 8,644,008 thousand, and  net loss for  the period amounted  to
   RUB 599,755 thousand.

   The O'KEY shareholder  structure is as  follows: NISEMAX Co Ltd -  44.79%,
   GSU Ltd - 29.52%, free float - 25.69%.

    

    

   DISCLAIMER

   These materials contain  statements about future  events and  expectations
   that are forward-looking  statements. These  statements typically  contain
   words such as 'expects' and 'anticipates' and words of similar import. Any
   statement in these materials that is not a statement of historical fact is
   a  forward-looking  statement  that  involves  known  and  unknown  risks,
   uncertainties and  other  factors  which may  cause  our  actual  results,
   performance or achievements  to be  materially different  from any  future
   results,  performance  or  achievements  expressed  or  implied  by   such
   forward-looking statements.

   None of the  future projections, expectations,  estimates or prospects  in
   this announcement should be taken as forecasts or promises nor should they
   be taken  as implying  any  indication, assurance  or guarantee  that  the
   assumptions on which such  future projections, expectations, estimates  or
   prospects have been prepared are correct or exhaustive or, in the case  of
   the  assumptions,  fully  stated  in  this  announcement.  We  assume   no
   obligations to update the  forward-looking statements contained herein  to
   reflect actual  results,  changes in  assumptions  or changes  in  factors
   affecting these statements.

    

   For further information:

    

   Anton Farlenkov

    

   Corporate Development Director

   +7 919 777 0220

    4 Anton.farlenkov@okmarket.ru

    5 www.okeygroup.lu

    

   Veronika Kryachko

    

   Head of Investor Relations

   Tel. +7 495 663 6677 ext. 404

   Mob. +7 915 380 6266

    6 Veronika.Kryachko@okmarket.ru

    7 www.okeygroup.lu

   ══════════════════════════════════════════════════════════════════════════

    8  1  Total selling space net of the 9,728 sq. m leased to Familia and
   other strategic partners.

   ══════════════════════════════════════════════════════════════════════════

   ISIN:          US6708662019
   Category Code: QRT
   TIDM:          OKEY
   LEI Code:      213800133YYU23T4L791
   Sequence No.:  23968
   EQS News ID:   892869


    
   End of Announcement EQS News Service

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