RCS - Whole Food Earth - Whole Food Earth Acquires Snack Brand Raw Gorilla

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11/10/2023 08:15

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RNS Number : 6989P  Whole Food Earth  11 October 2023

 

Whole Food Earth Acquires Snack Brand Raw Gorilla

Whole Food Earth expands its portfolio of healthy food brands and tackles the
problem of ultra-processed food consumption

KENT, UK / ACCESSWIRE / October 10, 2023 / UK natural food brand and online
store Whole Food Earth (https://pr.report/ZbDgOfdj) announced the acquisition
of healthy breakfast staples and snack brand Raw Gorilla. The move marks the
second acquisition the Kent-based healthy foods online retailer completed in
less than 10 months. Whole Food Earth continues expanding its portfolio of
health-conscious and sustainable food brands.

IMAGE:
https://www.accesswire.com/users/newswire/images/791720/42fbb436f7731ee0161c8d69c064.jpg
(https://www.accesswire.com/users/newswire/images/791720/42fbb436f7731ee0161c8d69c064.jpg)

Fighting ultra-processed food habits

Widely advertised and aggressively promoted in supermarkets, ultra-processed
foods have become a part of modern life and the typical British diet in recent
years. According to the latest reports, ultra-processed foods account for
nearly 60% of all the calories* consumed in the UK, leading our population to
obesity, diabetes, heart attack, stroke, high risk of cancer and other
diseases.

*% energy intake, source the BMJ (https://pr.report/dikumAOI)

Access to affordable, unprocessed and sustainable foods for UK families

Whole Food Earth aims to change consumer habits and help them eat better and
more sustainably by promoting healthy food habits. The company, specialising
in real foods, offers nutrient-packed quality cooking and baking ingredients,
own-brand organic whole foods and healthy pantry staples at affordable prices.
All products are available in bulk packaging, giving UK families easy access
to unprocessed and healthier food options at the lowest possible prices amid
the cost of living crisis.

Investing in the future and shaping the natural food industry

With more people switching to natural, more sustainable and less processed
foods, it was important for Whole Food Earth to provide customers with an
extensive choice of products.

"Our brand provides ethically sourced, nutritious, affordable organic
ingredients to UK families. With the addition of Raw Gorilla, we will be
offering naturally processed and protein-rich foods that are essential for a
healthy lifestyle," said Tiago Pita, the e-commerce director of Whole Food
Earth.

Raw healthy breakfast staples and snacks

As a brand of raw organic, unprocessed healthy snacks, Raw Gorilla is an
excellent fit for the Whole Food Earth brand portfolio. It offers a wide range
of no-added-sugar granola and low-carb chocolate, ideal for those following
conscious diets. In previous years, the brand has secured listings in several
health food online stores, including Ocado and Healthy Supplies. Raw Gorilla
products are Soil Association organic certified, vegan certified,
keto-friendly, gluten-free and ideal for those following healthy diets.

Second acquisition in less than a year

Raw Gorilla marks the second acquisition completed by Whole Food Earth in the
past year. Last December (2022), the retailer bought The Vegan Kind, the
largest plant-based online shop in the UK. Following a revamp of the brand,
the company brought it back into operation. Currently, vegankind.com operates
a marketplace for vegan brands and small businesses, offering over 13,000
products, including packaged and frozen food, as well as products in the
health, cleaning and zero-waste beauty categories.

Contact Information:

Agi Kaja

Brand Manager

agi@wholefoodearth.com

Fraser Gregory

CEO Raw Gorilla

fraser@rawgorilla.co.uk

+44 7886 100961

Related Files

Whole Food Earth acquires Raw Gorilla - Press Release-5.pdf
(https://pr.report/QMplu91B)

SOURCE: Whole Food Earth

 

 

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