Updates
** Shares of ad and marketing firm Omnicom Group OMC.N up 1.6% to $72.76
** OMC says will lay off more than 4,000 employees and fold several well-known advertising agency brands, after acquisition of rival Interpublic Group
** OMC says job cuts are part of IPG integration, and are mainly in administrative roles, including some leadership positions as well
** Financial benefits would surpass the $750 mln in annual cost savings initially projected to investors - Omnicom
** Up to last close, OMC had fallen ~17% YTD
(Reporting by Arnav Mishra in Bengaluru)
((Arnav.Mishra@thomsonreuters.com;))