REG - On the Beach Group - PDMR GROWTH PLAN AWARDS

On Beach groupAnnouncement

06/10/2025 16:30

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RNS Number : 2563C  On the Beach Group PLC  06 October 2025

6 OCTOBER 2025

ON THE BEACH GROUP PLC

("On the Beach", the "Company" or the "Group")

PDMR GROWTH PLAN AWARDS

The notifications below are made in accordance with the requirements of
Article 19 (3) of the EU Market Abuse Regulation 596/2014 as it forms part of
UK domestic law by virtue of the European Union (Withdrawal) Act 2018 and the
dealings were in respect of ordinary shares of 1 pence each in the share
capital of the Company ("Shares").

On 3 October 2025, the Company granted market value options over Shares (the
"Awards") under the On the Beach Group plc Growth Plan (the "Growth Plan"),
which was approved by shareholders on 12 September 2025 and is consistent with
the remuneration policy adopted at that meeting. The exercise price is 252p
per share, being the average closing share price over the 30 days prior to the
date of grant.

Consistent with the Company's Medium Term Ambition, announced in December
2024, vesting is conditional on delivery of a highly stretching adjusted basic
earnings per share target of 38.7p in any of the Company's financial years
ending between 30 September 2025 and 30 September 2029 (inclusive). To the
extent the target is not achieved within this period, the Awards will lapse.
The Remuneration Committee retains discretion to adjust vesting outcomes to
ensure they fairly reflect underlying performance and stakeholder experience,
in line with the Growth Plan rules.

The Awards are subject to a 5 year holding period and to malus and clawback
provisions for 7 years in line with the rules of the Growth Plan. Further
details for each PDMR are set out below.

 PDMR                  Role                                   Number of Shares over which Awards made
 Shaun Morton          Chief Executive Officer                1,544,222
 Jon Wormald           Chief Financial Officer                1,158,166
 Zoe Harris            Chief Marketing Officer                1,158,166
 Kasia Michalska       Chief Product and Technology Officer   1,158,166
 Kirsteen Vickerstaff  General Counsel and Company Secretary  463,266
 Adam Hansen           Chief Strategy Officer                 463,266
 Jennie Cronin         Chief People Officer                   463,266

 

 1.  Details of PDMR / person closely associated with them ("PCA")
 a)  Name                                     SHAUN MORTON

                                              JON WORMALD

                                              ZOE HARRIS

                                              KASIA MICHALSKA

                                              KIRSTEEN VICKERSTAFF

                                              ADAM HANSEN

                                              JENNIE CRONIN
 2.  Reason for the notification
 a)  Position / status                        SHAUN MORTON - CHIEF EXECUTIVE OFFICER

                                              JON WORMALD - CHIEF FINANCIAL OFFICER

                                              ZOE HARRIS - CHIEF MARKETING OFFICER

                                              KASIA MICHALSKA - CHIEF PRODUCT AND TECHNOLOGY OFFICER

                                              KIRSTEEN VICKERSTAFF - GENERAL COUNSEL AND COMPANY SECRETARY

                                              ADAM HANSEN - CHIEF STRATEGY OFFICER

                                              JENNIE CRONIN - CHIEF PEOPLE OFFICER

 b)  Initial notification / amendment         Initial Notification
 3.  Details of the issuer, emission allowance market participant, auction
     platform, auctioneer or auction monitor
 a)  Name                                     On the Beach Group plc
 b)  LEI                                      213800K51Y9BZY7F9R69
 4.  Details of the transaction(s): section to be repeated for (i) each type of
     instrument; (ii) each type of transaction; (iii) each date; and (iv) each
     place where transactions have been conducted
 a)  Description of the financial instrument  Ordinary shares of 1 pence

     Identification code                      GB00BYM1K758
 b)  Nature of the transaction                Awards made pursuant to the On the Beach Group plc Growth Plan
 c)  Price(s) and volume(s)

Price(s)  Volume(s)
                                              252p      SHAUN MORTON - 1,544,222
                                              252p      JON WORMALD - 1,158,166
                                              252p      ZOE HARRIS - 1,158,166
                                              252p      KASIA MICHALSKA - 1,158,166
                                              252p      KIRSTEEN VICKERSTAFF - 463,266
                                              252p      ADAM HANSEN - 463,266
                                              252p      JENNIE CRONIN - 463,266
 d)  Aggregated information                   N/A

     -     Aggregated volume

     -     Price
 e)  Date of the transaction                  3 October 2025
 f)  Place of the transaction                 Outside a trading venue

d)

Aggregated information

-     Aggregated volume

-     Price

N/A

e)

Date of the transaction

3 October 2025

f)

Place of the transaction

Outside a trading venue

 

ENDS

 

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