Aussie media firms likely to report subdued updates excluding Olympics - Macquarie

Ooh!Media

13/08/2024 03:00

** Analysts at Macquarie say Australia's television markets
are slightly better than expected while the radio sector is
slightly worse
    ** Says trading updates from traditional media companies are
expected to be subdued excluding the Olympics period
    ** We think the advertisement markets bottom when the first
rate cut happens - Macquarie
    ** Brokerage says media giant News Corp  NWSA.O   NWS.AX 
and smaller peer oOh!media  OML.AX  only have "Outperform"
ratings
    ** Prefers News Corp given it is exposed to structurally
growing digital assets and has attractive valuation
    ** Brokerage remains "Neutral" on the remained of the
traditional media industry in Australia
    

 (Reporting by Rishav Chatterjee in Bengaluru)
 ((Rishav.Chatterjee@thomsonreuters.com;))