** Australia's oOh!media Ltd OML.AX faces risks from
worsening macro environment, loss of major contracts and high
level of dependence on concession holders and media agencies,
says Jefferies
** Brokerage maintains "hold" rating and A$1.63 PT on the
outdoor advertising company
** Consumer conditions continue to deteriorate in Australia
and New Zealand, says Jefferies
** In the face of growing wage demands, cooling inflation
looks to be challenging, leaving majority of companies,
including OML, to flag either cost-cutting initiatives or
intention to raise prices - brokerage
** Jefferies, however, continues to view OML as the best
traditional media format
** Brokerage expects OML's earnings to fully normalise in
FY23 and thereafter continue its pre-Covid market share gains
that were evident for 10 years up to 2019
** Of 6 analysts tracking the stock, 3 each rate "buy" or
higher, and "hold"; median PT is A$1.93 – Refinitiv
** Stock up about 28.0% so far this year, as of last close
(Reporting by Nausheen Thusoo in Bengaluru)
((Nausheen.Thusoo@thomsonreuters.com;))