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OML Ooh!Media News Story

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Jefferies downgrades rating on oOh!media; sees increase in co's media ad spending

** Analysts at Jefferies downgrade rating on Australia's oOh!media Ltd OML.AX to "hold" from "buy"

** Brokerage says with rate cut cycle underway in Australia, expects media advertising spend for co to increase

** No change to forecasts, but we are still awaiting news on renewal of the Auckland Transport contract, which makes 5% of the group's revenue - Jefferies

** The Auckland Transport contract involves providing out-of-home media services including managing and operating advertising spaces across train stations, and other transit areas

** Five of eight analysts rate the stock "buy" or higher, three "hold"; their median PT is A$1.82, according to data compiled by LSEG

** Stock has risen 50.4% this year, as of last close

 (Reporting by Roshan Thomas in Bengaluru)

 ((Roshan.Thomas@thomsonreuters.com))

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