** Analysts at Jefferies downgrade rating on Australia's oOh!media Ltd OML.AX to "hold" from "buy"
** Brokerage says with rate cut cycle underway in Australia, expects media advertising spend for co to increase
** No change to forecasts, but we are still awaiting news on renewal of the Auckland Transport contract, which makes 5% of the group's revenue - Jefferies
** The Auckland Transport contract involves providing out-of-home media services including managing and operating advertising spaces across train stations, and other transit areas
** Five of eight analysts rate the stock "buy" or higher, three "hold"; their median PT is A$1.82, according to data compiled by LSEG
** Stock has risen 50.4% this year, as of last close
(Reporting by Roshan Thomas in Bengaluru)
((Roshan.Thomas@thomsonreuters.com))