** Jefferies says outdoor advertising firm Ooh!Media Ltd's
OML.AX outdoor category revenue is structurally advantaged
** Brokerage notes reversion of outdoor category as it sees
Omicron variant as the peak of the COVID-19 pandemic
** Sees FY21 EBIT estimates at A$30.3 mln ($21.84 mln), FY21
rev at A$505.3 mln
** Says earnings to fully normalise by FY23 with outdoor
category set to re-commence pre-COVID-19 market share gains once
Omicron concerns subside
** Shares of Ooh!Media rise as much as 1.2% to A$1.69, their
best intraday session since Jan 10
** Four of six analysts rate the stock "buy" or higher, two
"hold"; their median PT is A$1.70 – Refinitiv
** Stock down 1.2% this year, as of last close
($1 = 1.3875 Australian dollars)
(Reporting by Aneetta Thomas in Bengaluru)
((Aneetta.Thomas@thomsonreuters.com;))