Jefferies upbeat on oOh!media as outdoor ad spend outperforms traditional media

Ooh!Media

11/08/2025 23:37

** Australia's oOh!media OML.AX to report 1H25 results on Aug. 18; Jefferies says outdoor remains standout among traditional media, with CY25 YTD ad revenue up 12% vs TV, radio and digital, while total industry ad revenue fell 3%

** Brokerage sees sector strength underpinning OML’s top line in CY25, supported by A$15 million ($9.77 million) cost savings

** Jefferies says market participants will watch out for forward bookings, FY25 rent inflation, contract renewal or commentary around tenders, guidance for growth capex

** Brokerage positive on outlook with industry revenue growth and competitive share gains, but sees stock as “fully valued” at current levels

** Stock up 51.3% YTD

($1 = 1.5359 Australian dollars)

(Reporting by Rishav Chatterjee in Bengaluru)

((Rishav.Chatterjee@thomsonreuters.com))