** Brokerage Phillip Capital sees gross margin pressure and
weak Q4 earnings for consumer electricals companies due to lower
demand even as the industry pitched steep discounts to push
inventories
** Says cos selling fans saw decline to flattish primary
billing despite incentives and discounts as the unseasonal rains
dampen demand, leaving them with higher inventories
** With unseasonal rains, room air conditioner (RAC) volumes
were impacted in March while Feb saw strong volume growth -
brokerage
** Sees demand to pickup in summer season
** Shares of Finolex Cables Ltd FNXC.NS up as much as
3.6%, Havells Ltd HVEL.NS shares up as much as 1.8% on
Wednesday
** Shares of Orient Electric Ltd ONTE.NS down as much as
3%, while Blue Star Ltd BLUS.NS up as much as 3.8%
(Reporting by Dimpal Gulwani in Bengaluru)
((Dimpal.Gulwani@thomsonreuters.com;))