Italian clothing firms call for timing of sales to reflect shifting seasons
18/05/2023 17:01
MILAN, May 18 (Reuters) - Later, longer summers and
milder winters in Italy have prompted two of its biggest
clothing retailers to ask for a later timeline for implementing
discounts on seasonal looks.
Clothing retailers often seek to mark down prices on unsold
inventory, to clear their shelves for the coming season. The
timing of seasonal price reductions in Italy is decided by
regional authorities, after consulting with retail associations.
Traditionally, retailers in Italy began discounting summer
clothing in early July and winter wear at the start of January.
But OVS OVS.MI and Pianoforte Holding both said this
year's summer sales should be postponed as rainy weather has
meant shoppers are delaying shopping for summer clothes.
"Seasons have changed and we need to align the sales
calendar to the new climate pattern," said Gianluigi Cimmino,
CEO of Pianoforte Holding, which owns lingerie and swimsuit
retailer Yamamay and handbag maker Carpisa.
Cimmino said he was asking for the summer sales to be
postponed to mid-July.
(Reporting by Elisa Anzolin, Editing by Helen Reid and
Alexander Smith)
((elisa.anzolin@thomsonreuters.com; 0039 0266129692;))