** Shares in OVS OVS.MI rise 4% after Stifel starts
coverage of the stock with "buy", saying the Italian fashion
retailer's ongoing transformation is not fully appreciated by
the market
** It says OVS could be a beneficiary as shoppers reduce
spending due to inflation, considering its value offer, improved
merchandising and repositioning of Piombo brand attract new
customers
** "While leveraging a best-in-class sourcing infrastructure
and improving its merchandising as well as distribution, OVS
appeals to an increasing customer base," Stifel says
** The broker notes OVS has improved in the past few years,
moving from a pure vertical value retailer to an open
multi-brand platform relaunching overlooked brands
** This has led to a healthier balance sheet with strong
cash conversion and recovering return on invested capital, it
adds
** Out of six analysts that cover OVS, four rate it "strong
buy" or "buy" and two "hold"
(Reporting by Alberto Chiumento)
((alberto.chiumento@thomsonreuters.com))