- Part 3: For the preceding part double click ID:nRSJ2050Jb
programme provides exposure to key skills needed for growth. Regular individual
performance reviews take place.
Routes to market In some instances the Group's products are components of higher level systems and thus the Group does not control its route to market. The systems integrator switches supplier denying the Group's route to market. Lower profitability and financial returns. 'Inventing the Future' - Developing products that offer the best technical solution. 'Realising the Brand' - Ensuring that end customers appreciate the benefits of Oxford Instruments technology. Use of the stage gate process and 'Voice of the Customer' to make sure that the
Group's products are the best in the market. Co-marketing with system integrators to
promote the merits of the Group's products to end customers. Seeking to increase the
number of integrators supplied by the Group.
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