RCS - Oxford Metrics PLC - Vicon Markerless enables Dreamscape VR experience

Oxford MetricsAnnouncement

28/03/2025 10:00

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RNS Number : 6840C  Oxford Metrics PLC  28 March 2025

28 March 2025

Oxford Metrics plc

 

("Oxford Metrics" or the "Group")

 

Vicon's new markerless system enabling Dreamscape Immersive's latest VR
experience

 

New location-based VR technology to launch at Dreamscape's Geneva flagship
store in partnership with Swiss research partner, Artanim

 

Oxford Metrics plc (LSE: OMG), the smart sensing and software company
servicing life sciences, entertainment, engineering and smart manufacturing
markets, announces that Vicon (http://www.vicon.com/) , its motion capture
division, will be powering Dreamscape's (https://dreamscapeimmersive.com/)
latest Location Based Virtual Reality ("LBVR") experience, with its recently
launched Vicon Markerless system.

For Dreamscape, markerless motion capture can now provide a more true-to-life
adventure than any other immersive VR experience by allowing more free-flowing
movement and exploration without the need for markers and less user gear.
Bringing smoother user journeys, this technological upgrade also has a major
impact on staff operations and will ultimately facilitate Dreamscape's
international locations rollout.

Located exclusively at their flagship store in Geneva, this new technology
will be implemented across all industry sectors where Dreamscape is active
including Entertainment, Education and Corporate solutions.

Entitled 'The House of Wonders', the new six person, markerless and multimodal
LBVR experience has been created in partnership with Audemars Piguet, the
Swiss haute horlogerie manufacturer. 'The House of Wonders' experience delves
participants into the hidden depths of enchanting workshops, where they meet a
cast of passionate artisans and participate in the creation of a mechanical
marvel. The VR technology bringing the experience to life was developed in
collaboration with Artanim (https://artanim.ch/) , the Swiss research
institute.

Imogen O'Connor, Oxford Metrics CEO commented on the collaboration: "Hot off
the heels of our markerless launch, it's great to announce that our innovative
technology will be powering Dreamscape's latest VR experience. Collaborating
with Dreamscape on this project offered Vicon a unique opportunity to continue
our work with a world leader in Location Based Virtual Reality and
demonstrates the value of our markerless motion capture technology. This is
only the beginning. Vicon's system is a first-of-its-kind platform for
markerless motion capture for creators, story tellers and 3D artists across
Location Based Virtual Reality, Game, Film and Episodic TV."

Commenting on the new experience, Caecilia Charbonnier, Co-founder & CIO
of Dreamscape, said: "We've long anticipated the moment when markerless motion
capture could transition from concept to reality, reaching the level of
precision needed to unlock its full potential. With Vicon's decades-long
legacy of setting the gold standard in motion capture technology and
Dreamscape's unwavering mission to create seamless, immersive experiences, our
collaboration on this project was a natural fit."

The collaboration between Vicon and Artanim was key to ensure the desired
requirements for the VR use case were met.

Sylvain Chagué, co-founder and CTO of Artanim and Dreamscape, said:
"Delivering best in class virtual body ownership and immersion in VR demands
both accurate tracking and very low latency. We dedicated substantial R&D
efforts to evaluating computational performance of machine learning-based
tracking algorithms, carefully implementing and refining this multi-modal
tracking solution - seamlessly integrating full-body markerless motion capture
and VR headset tracking for an unparalleled experience."

 

For further information please contact:

 

 Oxford Metrics                          +44 (0) 1865 261860
 Imogen O'Connor, CEO
 Zoe Fox, CFO

 Emma Colven, Head of Communications

 FTI Consulting                          +44 (0)20 3727 1000
 Matt Dixon / Emma Hall / Jemima Gurney

 

 

About Oxford Metrics

 

Oxford Metrics is a smart sensing and software company that enables the
interface between the real world and its virtual twin. Our smart sensing
technology helps over 10,000 customers in more than 70 countries, including
all of the world's top 10 games companies and all of the top 20 universities
worldwide. Founded in 1984, we started our journey in healthcare, expanded
into entertainment, winning an OSCAR® and an Emmy®, moved into defence,
engineering and smart manufacturing. We have a strong track record of creating
value by incubating, growing and then augmenting through acquisition, unique
technology businesses.

 

The Group trades through its market-leading division Vicon, Industrial Vision
Systems, and recently acquired, The Sempre Group. Vicon
(https://www.vicon.com/) is a world leader in motion measurement analysis to
thousands of customers worldwide, including Red Bull, Imperial College London,
Dreamscape Immersive, Industrial Light & Magic, and NASA. Industrial
Vision Systems (https://www.industrialvision.co.uk/) is a specialist in
machine vision software and technology for high precision, automated quality
control systems trusted by blue-chip, smart manufacturing companies across the
globe including BD, DePuy, Jaguar Land Rover, Johnson & Johnson, Zytronic
and Alkegen. Sempre (https://www.thesempregroup.com/) is a measurement
specialist solving manufacturing challenges across multiple industries.
Through their expert in-house consultants and partnerships with over 25
well-known manufacturers including Jenoptik, Renishaw and Micro-Vu, Sempre
offers an extensive range of products and software to customers in aerospace,
automotive, medical, energy and precision engineering.

 

The Group is headquartered in Oxford with offices in the United Kingdom,
United States and Germany. Since 2001, Oxford Metrics (LSE: OMG), has been a
quoted company listed on AIM, a market operated by the London Stock Exchange.
For more information about Oxford Metrics, visit www.oxfordmetrics.com
(http://www.oxfordmetrics.com) .

 

About Dreamscape

Dreamscape Immersive is a world-leading VR company pioneering immersive
experiences for entertainment, enterprise, and education.

Dreamscape combines the emotional power of Hollywood storytelling, the
visceral excitement of major theme parks and cutting-edge motion capture
technology to create stories and worlds that push the boundaries of virtual
reality.

Dreamscape was founded in 2017 by technology experts, cinematic heavyweights,
and live events professionals. The company's location-based VR venues began
rolling out across the United States and the Middle East in December 2018 to
unprecedented audience enthusiasm. Most recently, Dreamscape introduced
Dreamscape Learn, a new partnership with the nation's leading innovator in
education Arizona State University, to transform learning through exploration.
The company is headquartered in Los Angeles, California, with its European
headquarters in Geneva, Switzerland. To learn more about Dreamscape, visit our
site at:
(https://protect-us.mimecast.com/s/ae_mC0RylYckRXoWtwFQr7?domain=dreamscapeimmersive.com)
dreamscapeimmersive.com
(https://protect-us.mimecast.com/s/ae_mC0RylYckRXoWtwFQr7?domain=dreamscapeimmersive.com)
.

 

About Artanim

A Swiss leading non-profit center in motion capture technologies, Artanim
Foundation was founded in Geneva, Switzerland in 2011. The foundation pursues
two strategic lines of research related to motion capture:

·    Virtual and augmented reality: Artanim develops virtual or augmented
reality applications that emphasize on real-time interaction and virtual
characters animation using state-of-the-art technologies. Part of this R&D
effort has resulted in the commercial exploitation of story-based full-roam VR
experiences as offered by (https://dreamscapeimmersive.com) Dreamscape, the
leading VR company, leveraging Artanim's breakthrough VR platform to create
the ultimate immersive experience for location-based entertainment and
education.

·  Medical research: Artanim combines motion capture with 3D medical
imaging to better understand individualized human joint structures and to
improve diagnosis and treatment of musculoskeletal disorders.

Besides its research activities, Artanim develops award-winning interactive
installations that can exploit the potential of virtual and augmented reality,
user performance and interactive control to provide new ways of experiencing
digital content. For more information about Artanim, visit: artanim.ch
(http://www.artanim.ch) .

 

 

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