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Oxford MetricsAnnouncement

14/11/2017 16:00

RNS Number : 4823W
Oxford Metrics PLC
14 November 2017
14 November 2017
Oxford Metrics plc
("Oxford Metrics" or the "Company")
Vicon's IMeasureU Launches IMU Step
- IMU Step broadens Vicon's addressable market -
- IMU Step provides a platform to strengthen Vicon's recurring revenue -
Oxford Metrics plc (LSE: OMG), the international software company servicing government, life sciences, entertainment and engineering markets, is pleased to announce that IMeasureU, a division of motion measurement leader Vicon, has launched IMU Step, a new piece of motion-sensing wearable tech designed to track the movements of professional and amateur athletes.
When Oxford Metrics announced its new five-year plan last year one of the key financial goals was to treble recurring revenue by 2021. One of the great strengths of the Group's Yotta business is the increasingly recurring nature of its revenue base. Vicon's revenue base, by comparison, has considerable repeat business but a lower level of recurring revenue. IMU Step will be sold on a SaaS-basis, giving Vicon a platform to create a meaningful recurring revenue base.
Consisting of two small, lightweight sensors that produce highly accurate movement data, IMU Step gives coaches and athletes the ability to precisely measure the movements and stress put on athletes' bodies. For running-based sports like basketball, where over 40% of injuries are sustained on the foot and ankle, constant metrics alert trainers and coaches to potential problems before they happen. This ensures athletes are at optimal strength before returning to competition and enables strategic planning that personalises the rehabilitation process, preventing future injuries. 
Early units are already being used by both professional sports and collegiate programs alike, including the NBA and Pac-12 schools to help train and rehabilitate athletes across a wide variety of sports. Harvard University recently used IMU sensors to study the impact on runners in the Boston Marathon. The University is also preparing to use the sensors in an NBA/G co-funded study designed to measure bone stress injuries in collegiate and professional basketball players, and monitor changes as a result of fatigue.
Commenting on the product launch, Nick Bolton, CEO of Oxford Metrics said:
"When we announced our new five-year plan, our strategy for Vicon was to enhance our product strength and fortify our market leading position. The launch of IMU Step does exactly that - it takes motion measurement outside the lab into the real world, opening up a greater range of measurement applications and providing access to a broader marketplace. The product is also sold on subscription and will increase the quality and recurring nature of Vicon revenue, a key financial goal for our business."
For further information please contact:
Oxford Metrics plc
+44 (0)1865 261860
Nick Bolton, CEO

David Deacon, CFO



FTI Consulting
+44 (0)20 3727 1000
Matt Dixon / Emma Hall / Harry Staight



N+1 Singer (NOMAD to Oxford Metrics)
+44 (0)20 7496 3000
Shaun Dobson / Jen Boorer

About Oxford Metrics
Oxford Metrics develops and markets analytics software for motion measurement and infrastructure asset management to clients in over 70 countries worldwide. Our list of clients across the globe is as diverse as the markets we operate in; we help highways authorities manage and maintain their road networks, hospitals and clinicians decide therapeutic strategies and Hollywood studios create stunning visual effects. And the diversity of applications is growing all the time.
The group trades through two subsidiaries: Vicon and Yotta. Vicon is the world's leader in high precision motion measurement analysis to thousands of customers worldwide, including Guy's Hospital, EA Sports, MIT and NASA and our software is used in an ever expanding range of applications. Yotta provides cloud-based infrastructure asset management software to central and local government agencies and other infrastructure owners. Yotta has a large number of high profile clients including Highways England and Amey in the UK and VicRoads in Australia amongst others.
Founded in 1984 our group is headquartered in Oxford with offices in Leamington Spa, Gloucester, California, Colorado, Singapore and Auckland. Since 2001, Oxford Metrics (LSE: OMG), has been a quoted company listed on AIM, a market operated by the London Stock Exchange.
For more information about Oxford Metrics, visitwww.oxfordmetrics.com
About IMeasureU 
IMeasureU builds athletic solutions using the latest wearable technology, providing coaches, teams and athletes in training performance insights for fatigue identification that goes beyond GPS and heart rate. Built on science-driven sensor data and fused with physics-based computational models, IMeasureU provides comprehensive athletic movement and workload data, enabling optimal recovery, training and performance. In June 2017, IMeasureU was acquired by motion capture specialist, Vicon.
For more information about IMeasureU, visit http://imeasureu.com.

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The company news service from the London Stock Exchange
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