Zeta gains on AI partnership with Palantir
Tue 12:17
BUZZ-Zeta gains on AI partnership with Palantir ** Marketing firm Zeta Global's ZETA.N shares rise 5.6% to $19.48 premarket
** Co announces partnership with Palantir PLTR.O to build an AI-powered platform for enterprises that will connect customer data, business operations and marketing into one system
** Co will move its customer data platofrm onto PLTR's Foundry software infrastructure; ZETA's Athena AI will use the data to make real-time maketing decisions
** "We believe this partnership can drive more than $100 million in annual revenue to Zeta in the coming years" - Zeta CEO David Steinberg
** Up to last close, ZETA had fallen 9.2% so far this year
(Reporting by Anhata Rooprai in Bengaluru)