Jeweller Pandora raises 2026 guidance as new designs draw in shoppers (updated)

Pandora A/S

12/08/2026 16:56

Writes through with context
COPENHAGEN, Aug 12 (Reuters) - Jeweller Pandora PNDORA.CO raised its 2026 guidance for organic growth and profit margin on Wednesday, saying new designs and marketing were helping attract shoppers, and also reported second-quarter operating profit (EBIT) above analysts' expectations.
Pandora said EBIT for the April-June period came in at 1.46 billion Danish crowns ($225.35 million), against an average estimate of 1.10 billion expected by analysts in a company-compiled poll, reflecting partial refunds of previously paid U.S. tariffs.
"We are making progress in re-energising Pandora's growth engine," CEO Berta de Pablos-Barbier said in a statement.
"There is more work ahead, but we are moving in the right direction and raising our 2026 guidance for both growth and profitability," she added.
The company now expects organic growth at between 0% and 3% in 2026, up from a previous range of -1% to 2%, and an operating profit margin between 22% and 23%, up from 21% to 22%.
In the top job since January, de Pablos-Barbier is leading a drive to release new designs, with its Pandora Wonders line - featuring pearl charms shaped like a frog, a pufferfish, or a mushroom - launching in July in Paris during Haute Couture week.
Pandora's share price has been highly volatile over the past two years as the price of silver surged, prompting de Pablos-Barbier to announce in February a shift towards platinum-plated jewellery as a way of reducing its reliance on silver. 
Pandora said on Wednesday it started pilot testing a limited range of platinum-plated jewellery in the Netherlands in July, and would do broader tests across markets in the fourth quarter, before scaling up the rollout next year.
($1 = 6.4787 Danish crowns)

(Reporting by Louise Rasmussen, editing by Kirsten Donovan, Terje Solsvik and Keith Weir)
((Louisebreusch.rasmussen@tr.com; +45 21 27 97 79;))