Newscasts - Jewellery maker Pandora's growth hit by weak US market

Pandora A/S

09/01/2026 14:51

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Source: 'Reuters - Business videos'

Description: Pandora warned of weaker 2025 sales growth on Friday, sending the Danish jewellery brand's shares down 10%, after U.S. shoppers bought fewer charm bracelets and necklaces than expected in the key holiday season. Ciara Lee reports.

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Video Transcript:

Pandora warned of weaker 2025 sales growth on Friday, sending the Danish jewelry brand's shares down 10%. It's after US shoppers bought fewer charm bracelets and necklaces than expected in the key holiday season. Pandora sells silver charm bracelets for $70 and upwards. It also produces lab‑grown diamond jewelry made at its own factories in Thailand, but it's grappling with lower‑income shoppers cutting their spending, the impact of tariffs, and about a 161% rise in silver prices last year. Pandora said in a preliminary reading of 2025 results that it now sees full-year organic sales growth of 6%, below its previous guidance of 7% to 8%. Shares in Pandora, which is due to publish full fourth quarter earnings on February 5, fell to their lowest level since June 2023. The firm's CEO said silver's high cost was a good trigger for Pandora to start working on new materials and designs.