Newscasts - Pandora to launch platinum-plated line to cut reliance on silver market

Pandora A/S

05/02/2026 12:31

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Source: 'Reuters - Business videos'

Description: Jeweller Pandora is shifting to platinum-plated products to reduce its exposure to wild swings in the silver market after a speculative frenzy sent the metal's price to a record high over the past year. Ciara Lee reports.

Short Link: https://lseg.group/4anwe1A

Video Transcript:

Jeweler Pandora is shifting to platinum-plated products to reduce its exposure to wild swings in the silver market. It's after a speculative frenzy sent the metal's price to a record high over the past year. The Danish company's share price has become highly sensitive to sharp moves in silver. Last week's plunge in the metal sparked a rally in the stock. New versions of Pandora's best-selling charm bracelets will ditch sterling silver for a trademarked alloy base plated with platinum. Platinum trades at about $2,000/ounce far above silver, but Pandora will use less of it, making the final product cheaper to manufacture and easing pressure on margins. Pandora's shares gained more than 5% after the announcement. The world's biggest jewelry brand by items sold sells silver charm bracelets from $80. It has limited room to raise prices as its core customers cut back on non-essentials. Late on Wednesday, it reported fourth quarter organic revenue growth of 4% in line with forecasts.