Pandora aims to break with volatile silver market, CEO says

Pandora A/S

05/02/2026 07:15

LONDON, Feb 5 (Reuters) - Jewellery brand Pandora is introducing platinum-plated products to distance itself from the volatile silver market after a historic surge in the price of the precious metal, the company's new CEO said on Thursday.

     "We have to decouple the performance of the company and the share value from the commodity," Berta de Pablos-Barbier told Reuters in an interview. "We are a jewellery brand, we are not a silver trader."

Pandora plans to reduce its reliance on any one commodity and shift its jewellery portfolio from nearly 60% silver to "maybe 20% in the end", de Pablos-Barbier said.

 (Reporting by Helen Reid; editing by Philippa Fletcher)

 ((Helen.Reid@thomsonreuters.com; +44 7584 155 200 ;))