SEB upgrades Pandora to 'buy', citing an 'early shopping spree'

Pandora A/S

09/07/2026 09:30

   ** SEB upgrades Danish jewellery manufacturer Pandora PNDORA.CO to "buy" from "hold", raises target price to DKK 1,000 from DKK 550
** The brokerage says a positive bias in the second quarter suggests an "early shopping spree" with current guidance remaining too cautious
** SEB notes new distinctive product designs act as a key lever to re-accelerate like-for-like sales growth with sequential improvements expected
** It adds the brand's shift to platinum-plated products should help restore profitability alongside a short-term tailwind from falling silver prices
** "We see an attractive valuation and equity story arguing for a rerating," says the brokerage
** Out of 20 analysts that cover Pandora A/S, four rate the stock "strong buy" or "buy, 14 "hold" and two rate the stock "strong sell" or "sell" - LSEG data
   


 (Reporting by Agnieszka Gosciak-Rabalska)
 ((Agnieszka.Gosciak@thomsonreuters.com; +48 58 769 66 00;))