U.S. consumers spent $11.8 billion on Black Friday, says Adobe Analytics

Pandora A/S

29/11/2025 13:25

Nov 29 (Reuters) - American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.

Adobe Analytics expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% year-over-year and 5.4% year-over-year respectively.

 (Reporting by Chandni Shah in Bengaluru, Editing by Lisa Jucca)

 ((chandni.shah@thomsonreuters.com))