** Morgan Stanley says Australia's Southern Cross Media
SXL.AX may be at a disadvantage when negotiating a new TV
program supply deal with ViacomCBS' VIACA.O Ten Network (TEN)
** "We see lower earnings + higher risk as SXL starts talks
for a new cornerstone TV program supply deal with TEN," MS
analysts write
** Broadcaster Nine Entertainment NEC.AX said last week it
will not extend its regional television affiliation agreement
with SXL beyond June 30 urn:newsml:reuters.com:*:nL4N2L95FT
** "We believe it could make sense to consider options for
the remainder of the TV portfolio," MS says
** Maintains "underweight" rating and A$1.40 price target
** Two of five brokerages rate the stock "buy" or higher,
one "hold" and two "sell"; median PT is A$2.50 - Refinitiv data
** Up to Monday's close, stock had fallen 5.4% this year
(Reporting by Shashwat Awasthi in Bengaluru)
((Shashwat.Awasthi@thomsonreuters.com))