Soccer-CBS Sports wins Serie A TV rights in the U.S. (updated)

Paramount Global

25/03/2021 17:40

(Adds details, source on value)
    MILAN, March 25 (Reuters) - CBS Sports has secured exclusive
rights to screen Serie A matches in the United States for the
next three seasons, Italy's top flight soccer league and the
U.S. TV group said in a joint statement on Thursday. 
    Besides 380 league matches per season, the deal also
includes some Italian Cup matches and the one-off national Super
Cup Final, they added.
    A source familiar with the matter said CBS Sports will pay
some 170 million euros ($200 million) to screen the Serie A
games over the 2021-2024 period, and 18 million euros for the
Italian Cup.
    Rival ESPN has been broadcasting Serie A matches in the U.S.
since 2018, mainly via its streaming service ESPN+, under an
agreement expiring in June.
    CBS Sports will broadcast all the matches on its streaming
service Paramount+, while some games will be aired on its
regular TV channels. 
    The deal will expand CBS Sport's soccer packages in the
U.S., where it holds the broadcasting rights for UEFA Champions
League and Spain's La Liga.
 ($1 = 0.8497 euros)

 (Reporting by Elvira Pollina;
Editing by Keith Weir)
 ((elvira.pollina@thomsonreuters.com;))