ViacomCBS adds millions of new subscribers, will launch Paramount+ in Europe (updated)

Paramount Global

05/08/2021 12:16

(Adds Comcast deal, background)
    Aug 5 (Reuters) - ViacomCBS Inc  VIACA.O   VIAC.O  said on
Thursday it added millions of global streaming subscribers and
struck a deal with Comcast Corp's  CMCSA.O  Sky to launch its
Paramount+ streaming service in Europe.    
    The media company said it will launch Paramount+ through Sky
in the United Kingdom, Ireland, Italy, Germany, Switzerland and
Austria (GSA) in 2022.  urn:newsml:reuters.com:*:nBw35dZVsa
    Paramount+ is betting on live sports to attract subscribers
in the crowded OTT market. The company added 6.5 global
streaming subscribers in the quarter, with the total at more
than 42 million subscribers.
    Streaming revenue at ViacomCBS also grew 92% year-on-year on
the back of a recovery in advertising sales as live sports also
resumed.
    Revenue rose 8% to $6.56 billion in the second quarter ended
June 30, beating estimates of $6.48 billion, according to IBES
data from Refinitiv.  urn:newsml:reuters.com:*:nBw9prfBNa

 (Reporting by Eva Mathews in Bengaluru; Editing by Krishna
Chandra Eluri)
 ((Eva.Mathews@thomsonreuters.com;))