Partners Group in talks to buy beauty and wellness brand Aroma-Zone

Partners Holding AG

06/08/2026 08:07

Aug 6 (Reuters) - Switzerland's Partners Group PGHN.S said on Thursday it has entered into exclusive talks to acquire France-based natural beauty and wellness brand Aroma-Zone from French holding company Eurazeo EURA.PA.
As part of the transaction, Eurazeo will retain a significant minority stake in Aroma-Zone, the Swiss asset manager said in a statement, without disclosing further details.
Key priorities would include scaling Aroma-Zone's platform to make its products available to more consumers, investing in product innovation, and expanding in existing and new markets, Partners Group said.
The acquisition would be completed through Partners Group's direct private equity program.
Since 2021, Aroma-Zone tripled its revenues, and expanded its customer base to more than 5 million, the Swiss firm said.    


 (Reporting by Linda Pasquini
Editing by Dave Graham)
 ((linda.pasquini@thomsonreuters.com; +48 58 7785261;))