REG - PathosCommunications - AI Development Update and Appointment of CTO

Pathos CommunicationsAnnouncement

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RNS Number : 9138B  Pathos Communications PLC  27 April 2026

27 April 2026

 

 

 

Pathos Communications plc

 

("Pathos Communications", "Pathos" or the "Company")

 

AI Development Update and Appointment of Chief Technology Officer

 

Pathos Communications plc (AIM: NEWS), the leading PR technology business, is
pleased to announce an update on the Company's proprietary AI platform
development, alongside the appointment of Scott Feltham as Chief Technology
Officer ("CTO").

 

Highlights:

 

·    Initial testing of Pressella (Pathos's AI 'virtual publicist')
indicates that it has at least approximately 5x the success rate of human
colleagues in sales development activities

·    Mr Feltham, who will be driving the technology towards general
availability in the next 6-12 months, has over 20 years' experience as a
technology operator, leading and delivering projects for HM Revenue and
Customs, as well as AI projects backed by Microsoft, SoftBank, and other
industry leaders

·    Fully embedded in Pathos's in-office daily operations, Mr Feltham
will lead the scaling and advancement of its proprietary AI-technology
capabilities

·    Dedicated development team established to progress Pressella and
PathosMind towards general availability

 

Omar Hamdi, Founder and Chief Executive Officer of Pathos Communications plc,
commented: "The early results we are seeing from Pressella are extremely
encouraging. While these are initial tests, they reinforce our belief that our
proprietary AI tools can significantly enhance how we scale revenue and
provide a greater service for clients. Scott's appointment further strengthens
Pathos as a technology leader and will help to accelerate the Company's
growth. He is a highly experienced technology operator with a proven ability
to build and scale robust, enterprise-grade systems. His global experience
across complex technology platforms, SaaS, and regulated industries makes him
well-suited to support Pathos's next phase of growth. Scott's close
integration with the team will enable him to rapidly integrate into our
operations and work shoulder to shoulder alongside our teams daily."

 

Commenting on his appointment, Scott Feltham, Chief Technology Officer of
Pathos Communications plc, said: "Pathos has built a compelling platform at
the intersection of media, technology, and AI. I am excited to join the
Company at this important stage of its growth and to lead the continued
development of scalable, resilient systems that support its global client
base. The work underway to bring PathosMind and Pressella to general
availability provides significant opportunities to further enhance the
Company's AI capabilities."

 

AI Performance Update and Development

 

Initial internal testing of the Company's AI 'virtual publicist', Pressella,
indicates that it has achieved approximately five times the success rate of
human colleagues in sales development activities, meaning that Pressella
booked five times as many sales meetings as human colleagues, using similar
marketing resources and data sets during the first three weeks of April.
Pathos ran a further, more tightly controlled test across three days, with
results showing the efficacy of Pressella's booking rate to be approximately
seven times that of its human colleagues. The Company notes that these results
are preliminary and based on early-stage internal testing, with further
development and validation work required to ensure consistent performance at
scale. Pathos emphasises that its strategic use of AI is focused on scaling
the business efficiently, enhancing revenue generation, and providing a
greater service for clients, rather than solely on cost reduction.

 

The Company also notes that a dedicated development team has commenced work to
progress its proprietary AI systems, PathosMind and Pressella, towards general
availability. The team combines experience from top-tier professional services
firms and leading global institutions including KPMG, Deloitte, EY, and U.S.
Bancorp, one of the largest financial institutions in the United States. The
appointment of this team is intended to support the continued development and
scaling of Pathos's in-house AI-technologies.

 

Appointment of CTO

 

Mr Feltham brings over 20 years' experience building and leading engineering
organisations across SaaS, enterprise platforms, and regulated industries. He
has a strong track record of taking ownership of complex technology platforms
and aligning technical delivery closely with business operations and
commercial outcomes.

 

His experience includes leading and delivering projects backed by global
technology and investment leaders including Microsoft and SoftBank. He has
also previously led technology initiatives for HM Revenue and Customs,
operating within highly regulated, mission-critical environments.

 

Mr Feltham will be closely embedded within Pathos's operations, enabling him
to accelerate the integration and scaling of the Company's technology
platforms. At Pathos, Mr Feltham will be responsible for leading the Company's
technology strategy and execution, with a particular focus on scaling its
proprietary AI-technology capabilities to create new revenue opportunities.

 

For additional information, please contact:

 

 Pathos Communications plc                                  info@pathoscommunicationsplc.com (mailto:info@pathoscommunicationsplc.com)

 Omar Hamdi - CEO

 Adam Hurst - CFO

 Strand Hanson Limited (Nominated & Financial Adviser)      +44 (0)20 7409 3494

 James Harris

 Rob Patrick

 Edward Foulkes

 Cavendish Capital Markets Limited (Broker)                                                         +44 (0)20 7908 6000

 Stephen Keys / George Lawson / Elysia Bough - Corporate Finance

 Michael Johnson / Sunila de Silva - Sales and ECM

 BlytheRay (Financial PR)                                   +44 (0)20 7138 3204

 Tim Blythe                                                 pathos@blytheray.com (mailto:pathos@blytheray.com)

 Megan Ray

 Said Izagaren

 

About Pathos

Pathos Communications is a technology-enabled, human-led PR company that was
established to democratise SMEs' access to established news publications to
fuel their business growth. The Company operates a differentiated approach to
the traditional PR model of long-term subscription fees, by offering a
"pay-on-results" model, thereby providing an opportunity for the over 400
million SMEs globally, which typically have lower PR budgets.

 

Pathos collaborates with its clients, comprising SMEs and micro-SMEs, to
create and distribute media placements across a variety of platforms including
established news outlets, digital media, TV networks and podcast channels.
This is supported by Pathos's proprietary AI-driven technologies, PathosMind
and Pressella, which are used to connect with clients, generate ideas,
undertake market research and create news articles with limited human input
required to generate highly efficient outputs.

 

Pathos is a multiple award-winning growth company. It was recognised in the
Financial Times 1000 as the fastest growing advertising and marketing firm,
and the 25th fastest growing company, in Europe in 2026. Pathos was also named
by Deloitte as one of the UK's 50 fastest-growing tech companies in 2025.
Additionally, Pathos was named in the UBS UK Fast Growth Index (2024) as the
fastest growing professional services firm in the UK.

 

The Company was recently nominated for IPO of the Year in the Small Cap Awards
2026.

 

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