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RNS Number : 2153S Pathos Communications PLC 09 February 2026
9 February 2026
Pathos Communications plc
("Pathos Communications", "Pathos" or the "Company")
Strategic partnership with world's largest M&A marketplace giving access
to its 1.6m users
Pathos Communications plc, the multiple award-winning technology-enabled,
human-led PR company, is pleased to announce that it has entered into a
strategic partnership with Flippa.com Pty LTD ("Flippa"), the world's largest
marketplace for buying and selling online businesses.
Flippa has more than 1.6 million registered members and over 400,000 weekly
active buyers. This partnership will allow its users - whether buyers or
sellers of businesses - to access Pathos Communications' PR services to assist
in the M&A process, both before and after a transaction. Pathos
Communications' services are now being promoted through a partner link on the
Flippa (https://flippa.com/) homepage, and Flippa intends to integrate the
Company's offering into its customer journey.
Pathos is joined in the invitation-only Flippa partner programme by other
service providers such as Mercury (the US neobank with about US$20 billion in
deposits) and SeedLegals (the SaaS platform that automates equity workflows
for over 60,000 companies).
Pathos believes that the high-quality, verifiable third-party coverage and
clear founder narratives it creates can be material to stakeholder trust -
particularly when businesses are conducting due diligence, capital-markets
processes or liquidity events. The Company looks forward to expanding its
access via Flippa to founder-led businesses at the moment they are most
focused on maximising outcomes.
Commenting on the partnership, Omar Hamdi, Founder and CEO of Pathos, said:
"Flippa is the global leader in M&A at scale. Founders need PR to help
increase valuation when preparing for a sale and acquirers need PR to maximise
growth after a transaction. Partnering with Flippa will provide enhanced
visibility for Pathos, and the free article offered to members will allow
users to experience first-hand the high-quality service that we deliver, with
a view to turning them into repeat customers."
Blake Hutchison, CEO of Flippa added:
"Flippa's mission is 'M&A for the 99%'; Pathos' mission is 'PR for the
99%' so it is a natural fit. Our motivation is to share the very best service
providers with our 1.6 million users, and ensure they are better placed to
buy, sell or grow and we believe Pathos can help. Our relationship with the
Pathos management team goes back almost two years and we have been impressed
with what we have seen so far. We can't wait for our customers to benefit."
For additional information, please contact:
Pathos Communications plc info@pathoscommunicationsplc.com (mailto:info@pathoscommunicationsplc.com)
Omar Hamdi - CEO
Adam Hurst - CFO
Strand Hanson Limited (Nominated & Financial Adviser) +44 (0)20 7409 3494
James Harris
Rob Patrick
Edward Foulkes
Cavendish Capital Markets Limited (Broker) +44 (0)20 7908 6000
Stephen Keys / George Lawson / Elysia Bough - Corporate Finance
Michael Johnson / Sunila de Silva - Sales and ECM
BlytheRay (Financial PR) +44 (0)20 7138 3204
Megan Ray pathos@blytheray.com (mailto:pathos@blytheray.com)
Said Izagaren
About Pathos
Pathos Communications is a technology-enabled, human-led PR company that was
established to democratise SMEs' access to established news publications to
increase their PR exposure capabilities. The Company operates a differentiated
approach to the traditional PR model of long-term subscription fees, by
offering a "pay-on-results" model, thereby providing an opportunity for the
over 400 million SMEs globally, which typically have lower PR budgets.
Pathos collaborates with its clients, comprising SMEs and micro-SMEs, to
create and distribute articles across a variety of platforms including
established news outlets, digital media and podcast channels. This is
supported by Pathos's proprietary AI-driven MVP (Minimum Viable Product) stage
technologies, PathosMind and Pressella, which are used to generate ideas,
undertake market research and create news articles with limited human input
required to generate highly efficient outputs.
Pathos is a multiple award-winning growth company. It was recognised in the
Financial Times 1000 as the fastest growing advertising and marketing firm in
the UK and the 33rd fastest growing company in Europe in 2025. Pathos was also
named by Deloitte as one of the UK's 50 fastest-growing tech companies in
2025. Additionally, Pathos was named in the UBS UK Fast Growth Index (2024) as
the fastest growing professional services firm in the UK.
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