** Canaccord Genuity starts coverage on Canadian fintech
firm PAY.TO with "buy" rating
** Expects co to see sustained demand for its instant payout
and digital banking solutions post-COVID
** "We believe that much of this behavioral shift in how
goods and services are procured and delivered will endure long
after the pandemic is over" - brokerage
** Sets PT at C$11 ($8.79), implying an upside of 48.6% to
the stock's last close
** Says co has built a reliable platform for gig workers by
enabling free and instant payouts
** Sees PAY benefiting from its existing partnerships with
DoorDash DASH.N , Lyft LYFT.O and Uber Canada UBER.N
** All four brokerages covering the stock rate it "buy" or
higher; their median PT is C$13.50 - Refinitiv data
** Stock down ~14.2% YTD
($1 = 1.2511 Canadian dollars)
(Reporting by Manya Saini in Bengaluru)
((Manya.Saini@thomsonreuters.com;))