Shein loses UK copyright lawsuit against rival Temu over photos of clothing

PDD Holdings

13/08/2026 10:40

LONDON, Aug 13 (Reuters) - Online fast-fashion platform Shein on Thursday lost its London lawsuit against rival Temu for alleged copyright infringement in relation to photos of some of its products.
At the start of the trial in May, Shein accused Temu of breaching its copyright "on an industrial scale", using its photos to advertise copies of Shein's own-brand clothing to "piggy-back" on a more established competitor.
Temu – owned by PDD Holdings PDD.O – denied the allegations and argued that Shein was using litigation to stifle competition.
Judge Kelyn Bacon said in a written ruling that Shein's claims for copyright infringement had failed.

 (Reporting by Sam Tobin; editing by William James)
 ((Sam.Tobin@thomsonreuters.com;))