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RNS Number : 1904N PensionBee Group plc 19 January 2023
PensionBee Group plc
Incorporated in England and Wales
Registration Number: 13172844
LEI: 2138008663P5FHPGZV74
ISIN: GB00BNDRLN84
19 January 2023
PensionBee Group plc
Trading Update for the year ending 31 December 2022
Assets under Administration exceed £3bn
On track to achieve ongoing Profitability in 2023
PensionBee Group plc ('PensionBee' or the 'Company'), a leading online pension
provider, today announces a trading update for the year ending 31 December
2022.
Highlights
● Invested Customers increased 56% to 183,000 (2021: 117,000) with a Registered
Customer base of 986,000 (December 2021: 658,000).
● Assets under Administration ('AUA') increased by 17% year on year to over
£3.0bn (2021: £2.6bn) driven by strong inflows from new and existing
customers.
● Customer Retention Rate remained high at 97% (2021: 97%).
● Revenue increased by 38% to £18m (2021: £13m), with Annual Run Rate Revenue
having increased to £20m.
● On track to achieve the primary objective of ongoing Adjusted EBITDA
profitability by the end of 2023, having achieved Adjusted EBITDAM
profitability for the last quarter of 2022.
The Company has achieved strong growth in Assets under Administration,
reaching in excess of £3bn, together with Revenue growth of c.38% year on
year, driven by strong inflows from both new and existing customers and a
sustained Customer Retention Rate of 97%.
Excellent momentum in the growth of the customer base has continued, with the
addition of 66,000 new Invested Customers across the year as the strength of
PensionBee's proposition has continued to resonate strongly with customers.
New product innovations have enabled customers to make easy additional pension
contributions and to better self-serve, complementing the Company's excellent
customer service capabilities.
PensionBee has become a household name, having achieved prompted brand
awareness of more than 50%.(1) Its proprietary data platform has continued to
provide valuable insights into consumer behaviour, supporting decision-making
to optimise marketing and return on investment.
The Company has continued to develop its scalable, secure technology platform,
with increased automation having driven gains in operational efficiency and
margin improvement.
Overall, the Company has executed on its strategy, achieving its key
profitability milestones of Adjusted EBITDAM profitability for the fourth
quarter of 2022 and monthly Adjusted EBITDA profitability in November.
Outlook
With PensionBee having delivered against its primary growth objectives and
financial guidance, initially set out at the time of its IPO in April 2021,
the Board is now pleased to provide an updated framework for guidance,
confirming its short-term goals and setting out its expectations for the
longer-term.
With respect to the longer-term, set against a backdrop of the substantial
target market opportunity in UK Defined Contribution pensions of approximately
£700bn in assets, the Company is pursuing a market share of approximately 2%
over the next 5-10 years (equivalent to about 1m Invested Customers, assuming
an average pension pot size of £20,000-£25,000). With an expectation of
maintaining relative revenue margin stability, this translates into a long
term annual Revenue opportunity of approximately £150m. The Company expects
to achieve long-term EBITDA margins of more than 50%, leveraging the
scalability of the technology platform
In the short to medium term, the Company remains on track to achieve monthly
Adjusted EBITDA profitability by the end of 2023 and to be profitable for the
full year 2024, by reducing the Cost per Invested Customer and delivering
further automation through its scalable technology platform.
Having become a household brand name, the Company will continue to extend its
presence, appealing to the mass market and competing to acquire more new
customers with its excellent product offering and personalised customer
service. The Company will also focus on enabling its customers to grow their
pension balances.
Underscoring the strength of its strategy and its execution capability,
PensionBee aims to deliver superior and sustained annual Revenue growth as
compared to other UK financial services companies.
Romi Savova, CEO of PensionBee, commented:
"2022 was a landmark year for PensionBee, having exceeded the £3 billion
Assets under Administration milestone while delivering pre-marketing
profitability in line with our objectives. We're proud to have continued
growing our brand into a household name, making PensionBee synonymous with
easy and effective pension management for consumers.
As we look forward to 2023, our focus remains on helping our ever increasing
customer base manage their pensions through our industry-leading pension
offering and personalised customer service."
Analyst and Investor Presentation
There will be a presentation for analysts and investors this morning at 8:30am
via webcast. Please contact pensionbee@tulchangroup.com if you would like to
attend.
Financial Summary*
As at Period End
Dec-2020 Dec-2021 Dec-2022 YoY
change
AUA (£m)(2) 1,358 2,587 3,025 17%
AUA Retention Rate (% of AUA)(3) 96% 96% 97% stable
Registered Customers (thousands)(4) 403 658 986 50%
Active Customers (thousands)(5) 119 172 273 59%
Invested Customers (thousands)(6) 69 117 183 56%
Customer Retention Rate (% of IC)(7) 97% 97% 97% stable
Cost per Invested Customer (£)(8) 232 246 248 as guided
Same Year RC:IC Conversion (% of RC)(9) 17% 18% 19% 1 ppt
Contractual Revenue Margin (% of AUA)(10) 0.69% 0.69% 0.69% stable
For the Period Ending
Dec-2020 Dec-2021 Dec- YoY
2022 change
Revenue (£m)(11) 6 13 18 38%
Annual Run Rate (ARR) Revenue(12) 9 16 20 20%
Adjusted EBITDA (£m)(13) (10) (16) (19) -19%
Adjusted EBITDA Margin (% of Revenue)(14) (166)% (129)% (110)% 19 ppt
For the Period Ending
Dec-2020 Dec-2021 Dec-2022 YoY
change
Opening AUA (£m)(2) 745 1,358 2,587 91%
Gross Inflows (£m) 593 1,099 1,060 -4%
Gross Outflows (£m) (70) (145) (197) 36%
Net Inflows (£m) 523 955 863 -10%
Market Growth and Other (£m) 90 275 (424) n/m
Closing AUA (£m)(2) 1,358 2,587 3,025 17%
Notes:
* Financial results for FY2022 are unaudited.
1 Source: PensionBee brand tracker, January 2023. Prompted brand awareness
measured through a consumer survey asking 'Which of the following have you
heard of?' with respect to UK financial services brands: Aviva 83%, Scottish
Widows 77%, Standard Life 66%, Royal London 55%, PensionBee 52%, Hargreaves
Lansdown 36%, Vanguard 32%, Fidelity 30%, Nutmeg 30%, AJ Bell 21%, Interactive
Investor 9%.
2 Assets under Administration ("AUA") is the total invested value of pension
assets within PensionBee Invested Customers' pensions. It measures the new
inflows less the outflows and records a change in the market value of the
assets. AUA is a measurement of the growth of the business and is the primary
driver of Revenue.
3 AUA Retention measures the percentage of retained PensionBee AUA from Transfer
Outs over the average of the trailing twelve months. High AUA retention
provides more certainty of future Revenue. This measure can also be used to
monitor customer satisfaction.
4 Registered Customers ("RC") measures customers who have started the sign-up
process and have submitted at least a name and an email address and includes
those customers who are classified as Active Customers. Note: This metric will
be retired from the Company's ongoing regular reporting framework for the
FY2023 onwards, with a continued focus on the Invested Customer metric.
5 Active Customers ("AC") means all customers who have requested to become an
Invested Customer by accepting PensionBee's terms of business but for whom the
transfer or contribution process is not yet completed and all customers who
are classified as Invested Customers. Note: This metric will be retired from
the Company's ongoing regular reporting framework for the FY2023 onwards, with
a continued focus on the Invested Customer metric.
6 Invested Customers ("IC") means those customers who have transferred pension
assets or made contributions into one of PensionBee's investment plans.
7 Customer Retention Rate measures the percentage of retained PensionBee
Invested Customers over the average of the trailing twelve months. High
customer retention provides more certainty of future Revenue. This measure can
also be used to monitor customer satisfaction.
8 Cost per Invested Customer ("CPIC") means the cumulative advertising and
marketing costs incurred since PensionBee commenced trading up until the
relevant point in time divided by the cumulative number of Invested Customers
at that point in time. This measure monitors cost discipline of customer
acquisition. PensionBee's desired CPIC threshold is £200-£250.
9 Same Year RC:IC Conversion percentage is calculated by dividing the number of
Invested Customers as at the end of the period by the number of Registered
Customers at the end of the period. This measure monitors PensionBee's ability
to convert customers through the acquisition funnel. Note: This metric will be
retired from the Company's ongoing regular reporting framework for the FY2023
onwards.
10 Contractual Revenue Margin means the weighted average contractual fee rate
across PensionBee's investment plans (before applying any size discount)
calculated by reference to the amount of AUA held in each plan across the
period.
11 Revenue means the income generated from the asset base of PensionBee's
customers, essentially annual management fees charged on the AUA, together
with a minor revenue contribution from other services.
12 Annual Run Rate ("ARR") Revenue is calculated using the Recurring Revenue for
the relevant month, multiplied by 12. Note: This metric will be retired from
the Company's ongoing regular reporting framework for the FY2023 onwards.
13 Adjusted EBITDA is the profit or loss for the period before taxation, finance
costs, depreciation, share based compensation and transaction costs.
14 Adjusted EBITDA Margin means Adjusted EBITDA as a percentage of Revenue for
the relevant period.
Contacts
Tulchan Communications pensionbee@tulchangroup.com
James Macey White +44 (0)20 7353 4200
Laura Marshall
PensionBee press@pensionbee.com
Rachael Oku
Laura Dunn-Sims
About PensionBee
PensionBee is a leading online pension provider, making pension management
easy for its customers while they save for a happy retirement.
PensionBee helps its customers combine their old pension pots, make flexible
contributions, invest in line with their goals and values and make withdrawals
from the age of 55 (increasing to 57 in 2028). PensionBee offers a range of
investment plans, including fossil fuel free options, from some of the world's
largest asset managers.
Operating in the £1 trillion market of Defined Contribution pension assets,
PensionBee has grown rapidly through its direct-to-consumer marketing
activities, creating a household brand name for the mass market.
The Company has over £3.0bn in Assets Under Administration and 183,000
Invested Customers as at 31 December 2022. PensionBee has consistently
maintained a Customer Retention Rate in excess of 95% and an Excellent
Trustpilot rating, reflecting its commitment to outstanding customer service.
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