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REG - Personal Group - Partnership Renewal & Expansion with Sage Group

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RNS Number : 3976C  Personal Group Holdings PLC  27 March 2025

27 March 2025

 

PERSONAL GROUP HOLDINGS PLC

("Personal Group", "Company" or "Group")

 

Multi-year Partnership Renewal and Expansion with Sage Group plc

Continued expansion of the Group's Rewards & Benefits offering across the
SMB market

Personal Group Holdings Plc (AIM: PGH), the workforce benefits and health
insurance provider, is pleased to announce it has renewed and expanded its
partnership with Sage Group plc ('Sage'), the leader in accounting, financial,
HR and payroll technology for small and mid-sized businesses ('SMB'), with a
new contract for a minimum of three years. The expanded partnership includes
the ability to offer Sage Employee Benefits across multiple different
solutions within Sage's portfolio, enabling more Sage customers to gain access
to the benefits platform. The contract is expected to deliver over double the
number of referrals currently being provided by Sage.

 

Sage Employee Benefits ('SEB') is the Group's digital workforce engagement
platform for SMBs created and sold in partnership with Sage. Since launch in
2017, the offering has grown to reach over 62,000 paying employees. In 2024,
all customers were successfully transitioned onto the next generation of the
platform, enhancing the user experience, improving the client onboarding
process and end-to-end customer journey to extend the lifetime value of
clients on the platform.

 

2025 will see further enhancements, including a premium version of SEB and
Essentials products, offering a wider range of benefits to attract businesses
at the larger end of the SMB market, as we continue to grow and expand our
offering with Sage.

 

Chris Grieves, Senior Director of Growth at Sage, said: "We're excited to
build on our partnership with Personal Group, expanding our reach across more
products and segments within the Sage portfolio beyond Sage 50. We're
incredibly proud of the offering we've developed together over the past seven
years and this extension reflects our shared commitment to empowering
businesses with tools that enhance employee well-being and engagement."

 

Paula Constant, Chief Executive of Personal Group, commented: "I'm delighted
to continue our successful partnership with Sage, as we expand our customer
base and capture more of the opportunity within the SMB market. This renewal
evidences the value provided by our award-winning technology to Sage's
customer base and the growing appetite for our benefits offering. We are
focused on accelerating our SMB offering and partnerships has been a key part
of our strategy to expand our reach across the UK workforce."

 

For more information please contact:

 Personal Group Holdings Plc
 Paula Constant (CEO) / Sarah Mace (CFO)                         Via Alma

 Canaccord Genuity Limited (Nominated Adviser & Broker)
 Max Hartley / Harry Rees                                        +44 (0)20 7523 8000

 Alma Strategic Communications                                   +44 (0)20 3405 0205
 Caroline Forde / Kinvara Verdon / Rose Docherty                 personalgroup@almastrategic.com (mailto:personalgroup@almastrategic.com)

 

Notes to Editors

 

Personal Group Holdings Plc (AIM: PGH) is a workforce benefits and health
insurance provider. Its vision is to be the champion of affordable and
accessible insurance and benefits, keeping businesses and their employees
happy, healthy and protected. The Group is proud to support the health and
wellbeing of c. 1.25 million UK employees.

 

The Group's insurance provides employees with access to affordable, individual
policies for hospital (https://www.hapi.co.uk/insurance/hospital-cash-plan)
, recovery (https://www.hapi.co.uk/insurance/convalescence-plan)  and death
benefit (https://www.hapi.co.uk/insurance/death-benefit-plan)  plans. The
Group's award-winning benefits platform, Hapi, brings together extensive
employee benefits, discounts and rewards, in one responsive platform. As well
as being sold direct to employers, the Hapi platform supports Sage's Employee
Benefits offerings for SMEs.

 

This comprehensive range of offerings, powerful platform and unique sales
model of face-to-face, one-to-one engagement with employees, provides Personal
Group with a strong market position from which to grow.

 

Head-quartered in Milton Keynes, the Group has built an extensive blue-chip
customer list over its 40-year history, including Airtanker, B & Q,
Barchester Healthcare, British Transport Police, British Airways, Merseyrail,
Office of National Statistics, Randstad, Royal Mail Group, The Royal Mint,
Stagecoach Group plc, and The University of York

 

For further information on the Group please see www.personalgroup.com
(http://www.personalgroup.com)

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