HK-based Phoenix TV taps CCTV official for senior role- Caixin

Phoenix Media Investment (Holdings)

25/02/2021 09:49

BEIJING, Feb 25 (Reuters) - Hong Kong's Phoenix TV, a
private-sector broadcaster with a pro-Beijing editorial stance,
has appointed a senior official from China's state broadcaster
as its executive vice president, Chinese media outlet Caixin
reported on Thursday.
    Sun Yusheng, 61, deputy director at China Central Television
(CCTV), will be responsible for the programming, style and
content of Phoenix TV and will report to founder and CEO, Liu
Changle, Caixin reported, citing an internal memo dated Feb. 24.
    Phoenix has a large audience in mainland China.
    Phoenix Media Investment (Holdings) Ltd  2008.HK , the
satellite broadcaster's parent firm, said in a Hong Kong stock
exchange filing on Feb 10 that it was considering appointing a
new CEO and splitting that position from the chairman's role.
 urn:newsml:reuters.com:*:nFWN2KF189
    Liu, born in 1951, is a former officer in China's People's
Liberation Army.
    

 (Reporting by Yew Lun Tian; Editing by Simon Cameron-Moore)
 ((LunTian.Yew@thomsonreuters.com;))